NewswireToday - /newswire/ -
London, United Kingdom, 2010/03/09 - ReportBuyer.com, the online destination for business intelligence for major industry sectors, has added a new report.
The report “Greening Print Marketing: A Practical Guide” answers the question, “How green is print?” It looks at the impact of paper, including the importance and difference in types of recycled content.
The report analyses digital printing and how the technology fits into a green print marketing strategy. It studies the applications driven by digital printing (although some can be driven by offset, as well) and how they make a real, measurable difference both in greening and cutting costs.
These days, it’s all about going green. For some people, it’s a personal and philosophical commitment. For others, it’s an important brand image. The question is the best way to go about it. This report looks at some of the most practical, implementable ways as they relate to print marketing. Many of these strategies will increase the effectiveness of print marketing and profitability.
Gaining those benefits means looking beyond recycled paper and environmental certifications and considering a wide variety of factors along the entire product lifecycle, including design, print process, energy use, and even use of targeting and personalisation to reduce print volumes.
The 56 page report looks at the green consumer and how going green can capture the loyalty of some very important customer groups. There are also softer issues analysed in the report, such as chain of custody (CoC), including the legal sourcing of materials and the impact on indigenous peoples.
The new report addresses environmental certifications, what they mean, and the most practical way to use them. It draws conclusions and list the best practices for greening your print marketing, regardless of print process (digital or offset).
The report “Greening Print Marketing: A Practical Guide” is available from ReportBuyer.com/.