This new reseller program will channel the LeadMaster CRM tool to various end users through a network of consultants, resellers, system integrators and more.
Russell King, CEO of LeadMaster, explains the major benefits of supporting a stronger reseller base in the following way. “One very dynamic aspect of CRM is the fact that pretty much every business needs it, whether you’re a billion-dollar global consulting company or a doctor keeping track of patient visits. Therefore, CRM has to be as robust as an international corporation needs it to be, or as toned down as a local plumber’s contact manager would be.” Thus, by partnering with VARs, ISVs, and system integrators, he hopes to expand LeadMaster’s ability to meet the needs of a truly vast industry.
This customizability that partnerships may afford is definitely not foreign to LeadMaster. With an extremely personalized interface, virtually every field, label and tab in LeadMaster can be reordered, renamed, removed, and viewed in multiple ways, which can acts as a huge advantage to resellers of all sorts of client bases.
Moreover, in order to truly personalize each user interface according to individual client needs and concerns, LeadMaster offers published API’s that allow seamless integration with back-end tools. These enable system integrators, VARs and consultants to provide their clients with a CRM that matches their every need. And all of this can be private-labeled to look like the reseller’s own product.
The benefits to traditional resellers, VARs, ISVs, and system integrators in a partnership with LeadMaster include:
• Recurring revenue streams for the duration of the customer relationship;
• Partners own the entire customer relationship;
• A platform for the delivery of additional consulting and automation;
• Customizable platform that can be integrated into a suite of back-end products or offered stand-alone to businesses large and small;
• Regular promotions and support to streamline success with the LeadMaster solution;
• A competitive value proposition for both sales force and marketing automation;
• A SaaS-model CRM partner program comparable to any 5-star rated reseller program;
• The wealth of LeadMaster’s arsenal of industry (CRM) knowledge and expertise, having been a pioneer of the SaaS field from its conception.
King also says that a wide array of non-traditional companies can add value to their current services by adding LeadMaster’s cutting-edge technology to their offering. These include business, marketing and sales consultants, telemarketing firms, web designers, lead providers, email marketing companies and event management companies – basically any company that provides sales lead information to their customers or business partners. For example, any insurance company that uses an agency model would be a candidate for the LeadMaster white label reseller program.
Such non-traditional resellers can benefit from providing a value-added tool like LeadMaster by:
• Providing visible proof of ROI through LeadMaster’s robust marketing reports;
• Showing prospects and customers a private-labeled CRM tool, enhancing credibility;
• Being able to see for themselves which campaigns are generating the most results themselves and focus more time on accounts that are generating the most revenue.
Even before LeadMaster had a full-fledged reseller partner program they worked with a wide variety of partners who have been enthusiastic about their relationship with LeadMaster. Marge Murphy, CEO of Acadia and a LeadMaster Reseller, said, “Back in 2004 Acadia was looking for an easy to use, online tool to capture leads, uncover marketing trends and report data for our consulting business. We were fortunate enough to find LeadMaster. Not only was it an affordable solution, it was flexible and intuitive. Right away it was clear that LeadMaster was going to be an important part of our lead generation solution. The benefits of this partnership have been significant. We provide our clients with a branded online portal, with customized functionality designed on an as needed basis. The administrative tools allow for easy setup and execution from the back end. Most importantly, new users learn LeadMaster very quickly, the interface is straightforward and within 2 clicks you can get to what you need. Acadia has achieved significant growth in the course of the past 7 years, and a great deal of this is due to LeadMaster. We look forward to continued advancements from LeadMaster, as we continue to innovate for our clients.”
LeadMaster’s Chief Marketing Officer, Andy Brownell, eagerly awaits the day when LeadMaster is the go-to SaaS CRM software to businesses everywhere, small and large, regional and international. “Being in the SaaS CRM industry from its very conception has given us a tremendous edge on what the end users really need: a CRM solution that is easy to use for sales reps integrates all customer/contact relations and includes robust, time-saving marketing technology that provides tons of hot leads to sales departments. And that’s exactly what we’re doing at LeadMaster.”
LeadMaster, the leaders in sales and lead management, delivers tangible benefits to sales, marketing and call center teams through its web-based solutions and call center services. LeadMaster's flagship cloud computing application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales lead management, lead tracking, sales force automation tools (SFA), customer relationship management features (CRM) and call center capabilities, this powerful web-based application helps companies pinpoint where leads are converting into revenue to quickly increase close ratios and maximize return on investment (ROI) for marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and system integrators. For more information, please visit the LeadMaster at LeadMaster.com and blog.LeadMaster.com
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