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Markham, Ontario, Canada, 2010/03/04 - Google’s strategy, as described by Schmidt, is “Mobile First”. Essentially, the firm whose rise to prominence on the internet has been primarily associated with its powerful search engine and cool branding concepts has now set its eyes on mobile.
Toronto Google has set its eyes on mobile and wireless communications, and its new strategy to “put a cloud in the hands of a cell phone user” will disrupt the telecom and media industry in a drastic way, according to a newly released report by Red Mobile Co.
Google already sees more search performed using handsets than PCs in developing countries. Since the launch of its Android platform, over two dozen device manufacturers have committed to it. Shipments of Android phones exceed 60,000 devices a day and have doubled over the last quarter (at the time of writing of this report). Google announced a $750 M acquisition of Admob to further diversify its mobile search portfolio; so when Google’s CEO, Eric Schmidt, asks the question “What next?” the answer is likely to be “To revolutionize the industry”, says Dawood Khan, Partner at Redmobile Co, a Management Consulting & Market Research firm specializing in Wireless, Cloud Computing, and Web 2.0 technologies.
Google’s strategy, as described by Schmidt, is “Mobile First”. Essentially, the firm whose rise to prominence on the internet has been primarily associated with its powerful search engine and cool branding concepts has now set its eyes on mobile.
Google sees its position becoming significantly more prominent and likely, central, alongside the mobile network operator (MNO) in the mobile service provider value chain. Leveraging advances in smartphone capabilities and the power of cloud computing, Google plans to make the mobile internet transparent to language barriers via semantic web search supporting voice and visual recognition technologies. Add to this the power of an OS platform tightly integrated with the device, a well tuned search and advertizing capability, and you get a very powerful value proposition for consumers, says Mr. Khan.
The report, entitled “Google’s Wireless Telecom Strategy”, explores what this means for Google, and more importantly, for the industry at large. It addresses Google’s impact on device OEMs, Mobile OS platforms, as well as its growing role in the world of mobile communications; and analyzes the company’s strategy both in the software (Android) and hardware (Nexus One) aspects. It offers a comparative chart of Google’s Nexus One versus Apple’s iPhone that illustrates the relative strengths and weaknesses of the two leading products in the smart phone market. It also talks about Microsoft’s newly launched Windows Phone 7 series as the software giant tries to turn around its market share losing streak in mobile operating systems market.
Based on the report Google is equipped with Android, its powerful mobile operating system (OS) and an aggressive push into multiple aspects of cloud computing, a strategy that gives the company a position to shake up advertising, wireless communications, and IT industries.
About Red Mobile Co.
One of the fastest growing Wireless and Broadband strategy companies in Canada. It provides consulting services in wireless, cloud computing, and broadband to the world’s leading telecom service providers, municipalities, governments and private sector players in verticals like financial services, retail and healthcare.