NewswireToday - /newswire/ -
Minotola, NJ, United States, 2006/07/02 - Businesses of all sizes use Artimation to stand out from the clutter of television commercials and online video ads, at a fraction of the cost of traditional video production.
Breaking through the clutter of television commercials and online video ads is always a challenge for advertisers. With people being exposed to increasingly more advertising messages on TV and online, the job of perfecting a unique, memorable marketing campaign can be difficult for businesses large or small.
To stand out from the crowd, however, some businesses are turning to a new, innovative production approach called Artimation. This process combines original still art, perhaps a photo of a product or a person, with touches of animation to essentially bring the art to life.
Scientific Marketing Services (SMS), a full-service marketing agency in Southern New Jersey, developed Artimation to fill the need of producing reasonably priced and versatile videos for clients. As a result, Artimation videos became a way to cut through the clutter of traditional ads since few other companies used this style, making the messages very memorable.
Scott Norton, writer and producer at SMS, said, “Artimation is effective because it allows for virtually unlimited creativity while also minimizing costs since typical expenses for commercials are avoided. So instead of paying tens of thousands of dollars or more for the production of one commercial, companies can get a high-quality, memorable clip for a fraction of that.”
Subsequently, clients can then parlay the money saved in production and use it to buy more media ad space. For example, a prominent Philadelphia-area dentist and SMS client now advertises extensively on cable TV for the first time largely because of the money he saved by using a low-budget but high-quality Artimation ad by SMS.
Meanwhile, a leading manufacturer of polycarbonate sheets and films had great in-house success with a humorous short Artimation video by SMS, which was used at its annual sales meeting to entertain and inform the company’s salespeople.
Distinctive, creative videos even provide an additional bonus when they are used as online video advertising messages. This important new form of advertising is rapidly gaining popularity on web sites, search engines, news sources, and video upload sites, among other entities. This viral spread of a video essentially becomes free publicity and marketing for any business.
With the affordability and flexibility of Artimation, businesses large and small are finding ways to produce much-needed marketing videos that only could have been dreamt about before. And by not conforming to the usual means of production, they are certain to stand out from all of that clutter.