Car number 6, which is sponsored by UPS, wasn’t the only vehicle sporting the signature brown at NASCARS’ Daytona 500 last Sunday. UPS is using a highly customized Auto Moto three-wheel scooter as the flagship vehicle to promote their Maximum Driver campaign at NASCAR events. The Maximum Driver campaign, which was produced by the Martin Agency, has UPS driver David Ragan competing in various extreme physical challenges to determine who will earn the title of “Maximum Driver.”
The Auto Moto turned a lot of heads at its premiere on the Daytona 500 racetrack just before Sunday's race. Shortly thereafter, the UPS scooter commercial premiered during the race broadcast. The commercial is now in the running to be proclaimed as the best commercial aired during the Daytona 500 in a joint contest put on by NASCAR and Yahoo Sports.
The Auto Moto will be showcased at NASCAR events throughout the racing season and one lucky contestant will win the converted UPS Auto Moto three wheeler in the UPS Online Sweepstakes. TheAutoMoto.com Corporation has launched a new website UPSscooter.com to further educate the public on trackside delivery, a recently launched UPS service for NASCAR racing teams and vendors.
The Auto Moto is a three wheeled scooter with one wheel in the front and two wheels in the back. The scooter incorporates a rocker system that allows the cab to rock from side to side when carving through turns, while its two back wheels and engine remain firmly planted on the ground. The cab itself seats two and is covered by a full roof and windshield; a design element that is both practical and unique. Some of the standard features of The Auto Moto include a stereo system with MP3 connection, a large lockable trunk, a cell phone call recognition system, an ABS front disk brake, and an alarm system.
The company behind The Auto Moto, TheAutoMoto.Com Corporation, is based out of Los Angeles California. They currently have a strong dealer base of over 50 dealers throughout the country, and are continuing to reach out to dealerships nationwide.