As the mobile ecosystem transforms, adding new industry players offering smart devices, applications, and services, mobile operators must look at restructuring Multi-Service Platforms and Service Delivery Platforms (MSP/SDP) to better manage distributed network activity and increased traffic volumes caused by explosive mobile broadband usage. Understanding mobile operator needs, Radware (NASDAQ: RDWR), the leading provider of integrated application delivery solutions for business-smart networking, offers mobile operators tailored solutions to streamline and secure new MSP/SDP deployments, as well as address new application delivery and security challenges in the mobile data center, such as virtualization and the transformation to cloud-based services.
New sophisticated smartphones, tablets, mobile internet devices (MIDs) and netbooks are growing at exponential rates and subscriber usage of bandwidth-intensive applications, are expected to increase substantially. As such, mobile operators will look to invest heavily in expanding current infrastructures to adopt ‘open garden’ service architectures to stay competitive and profitable, and also add new security layers to protect networks and users, alike.
“The mobile environment is a playground for operators to drive new revenues and build customer loyalty but only if they evolve their networks to offer advanced services that leverage smart device capabilities and shield customers from the dangers the mobile Internet exposes them to,” said David Aviv, Vice President, Advanced Services, Radware. “We are helping operators to securely optimize and monetize their mobile network competencies by capitalizing on application delivery and subscriber satisfaction – achieved through safeguarded solutions that enhance service, speed, and quality of experience.”
With mobile ecosystem changes, come new mobile data center service demands, which require mobile operators to:
• Streamline the Multi Service Platform
Mobile operators must evaluate between long-term architecture investments vs. short-term business needs while moving toward ‘open garden’ architectures. Going beyond the ‘walled garden’ is critical for operators as they need to address competition to halt the decline in ARPU (average rate per user) – which continues to increase as smart phones customers have access to an endless number of portals, content, and application sites outside the ‘walled garden.’ Radware enables operators to design a smart MSP architecture, which addresses both current and future MSP features and traffic growth requirements, thus achieving carrier-grade high availability, asset return on investment, and better cost per bit.
An integral part of Radware’s solution for mobile operators, is its Mobile Internet Gateway (MIG), which dynamically enforces policies (based on users and network attributes) and transparently steers traffic, resulting in capital and operational expenditure reduction, improved customer quality of experience (QoE), and the rapid introduction of monetization engines to keep subscriber ARPU active.
• Invest in Mobile Data Center Transformations
Radware believes mobile data center transformations will be driven by three major mega-trends: virtualization of networks, servers and storage systems, the introduction of new mobile applications and value-added services, and the new emerging public/private cloud-based services.
Leveraging Radware’s OnDemand application delivery platforms, mobile operators can gain the support needed to respond to these trends by virtualizing data center infrastructures through real-time resource allocation, as well as deploy new cloud-based internetworking capabilities to extend data center design through added scalability, agility, and resiliency.
• Network Protection from Emerging Broadband-Related Threats
New devices, unlimited mobile Internet browsing, and the advent of distributed mobile applications ‘opens'’ the door for new I2M (Internet to Mobile) and M2M(Mobile to Mobile) attacks, where the mobile perimeter, mobile data center and/or the MSP architecture can be infected; driving QoE and security levels down.
With attack mitigation based on a multi-tier distributed denial of service (DDoS) protection solution and new behavioral Intrusion Prevention System (IPS) capabilities, Radware’s DefensePro®™ introduces smart behavioral-based anomaly detection engines into the mobile network, to ensure full protection against vulnerability and non-vulnerability-based denial of service (DoS) and DDoS threats and zero minute attacks.
For more information about Radware’s solutions aimed at mobile operators, please visit the Company at Mobile World Congress in Barcelona, Spain, at Stand 1D01 in Hall 1, from February 15 – 18, 2010, or visit Radware online.
Radware (radware.com), the global leader in integrated application delivery solutions, assures the full availability, maximum performance, and complete security of business-critical applications for nearly 10,000 enterprises and carriers worldwide. With APSolute®, Radware’s comprehensive and award-winning suite of application delivery and network security products, companies in every industry can drive business productivity, improve profitability, and reduce IT operating and infrastructure costs by making their networks “business smart”.
This press release may contain forward-looking statements that are subject to risks and uncertainties. Factors that could cause actual results to differ materially from these forward-looking statements include, but are not limited to, general business conditions in the Application Switching or Network Security industry, changes in demand for Application Switching or Network Security products, the timing and amount or cancellation of orders and other risks detailed from time to time in Radware's filings with the Securities and Exchange Commission, including Radware's Form 20-F.