AnswerFirst Communications, Inc. announced this week that they are switching their marketing strategy to focus more heavily on the use of social media in response to Google's implementation of new search engine model known as "Caffeine." Google has been in the process of officially rolling out Caffeine since late 2009 but official implementation took place after the first of the year. Google's new search model is aimed at providing users with real-time search results and is heavily based on data feeds from Facebook, Twitter, LinkedIn and other social media sites.
Matt Herron, President of AnswerFirst commented, "Since the introduction of MySpace we've known that implementing the use of social media in our marketing strategy was important but, with Google making changes to their search engine model, we now believe that it is critical that we apply more focus to our efforts in this area. While many of our competitors either don't see the benefits of using social media or don't know how to implement it, we've already seen the benefits of utilizing social networking sites in our marketing model. These new resources make it easier for our current customers to communicate and interact with us and easier for potential customers to find us."
James Cass, AnswerFirst's IT Director said, "We've always used cutting edge technologies to offer our customers services and amenities that our competitors can't. Our use of social media in our marketing strategy is just one more way that we can offer something extra to our client base. It's easier than ever to see who we are and what we do. And, it's a great way for us to interact with our customers and get the feedback that we need to continue to improve our business model as a whole."
AnswerFirst Communications, Inc. (answerfirst.com) is based on Tampa, FL and provides answering services, virtual receptionist and call center solutions to customers internationally. AnswerFirst has up-to-date Facebook, Twitter and Linked In accounts as well as accounts with over 20 other social networking and multimedia websites.