PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: MCC International

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Capscan Predicts on Demand Data Quality to Surge throughout 2010 - New Royal Mail Postcode Address File (PAF) licence lifts barriers to enterprise data quality for SMEs
Capscan Predicts on Demand Data Quality to Surge throughout 2010

 

NewswireToday - /newswire/ - Winchester, Hampshire, United Kingdom, 2010/02/10 - New Royal Mail Postcode Address File (PAF) licence lifts barriers to enterprise data quality for SMEs.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Following the introduction of Royal Mail’s new licence for PAF, Capscan, a leading provider of international address management solutions and data integrity services, is predicting a significant increase in the on demand, or ‘per-click’ market for data quality services. The new licence terms, which come into effect on 1st April, lift barriers for organisations, especially SMEs, to encourage use of contact data quality tools and the introduction of enterprise-wide data quality strategies.

PAF is a database owned by Royal Mail (royalmail.com) that contains all 28 million postal addresses in the UK. All users and resellers of PAF data including solutions providers that use the database as a basis for providing added value software and services are required to comply with the new licence and remit the appropriate licence fees. Although the annual licence fee has reduced some 50% per user to £75 for full PAF, the 2010 Licence introduces an unlimited use of ‘per-click’ searching on the PAF for internal purposes (where the user pays for each address they look up) by way of an alternative.

“The original PAF licence, introduced in 1995, did not actively govern the use of PAF in this way or present a specific pricing structure, most notably because there was no provision for advances in technology, such as the growth of hosted applications,” comments Managing Director of Capscan, Terry Hiles. “And the 2007 licence revision originally only allowed external per-click use and then later severely limited internal use. The new terms state that unlimited ‘internal’ use is now possible, so lighter users or small companies would find it a very cost effective tool for supporting internal data quality processes.”

Hiles also adds that there is some concern that should a significant proportion of heavier users opt for a ‘per-click’ model in validating contact data, the effect on overall PAF revenues could be detrimental. Any shortfall would have an impact on the funding for maintenance and development of PAF in the future and could affect the overall quality of the file. As a consequence, if revenues drop then PAF licence charges may have to increase to compensate for this, as PAF is entirely self-funding.

He adds, “The only alternative to raising charges in a ‘worst case scenario’ would be to seek some government subsidisation on the basis that the database is a national asset that promotes business.”

Capscan’s own web-based, ‘per-click’ address validation and data enhancement service, Capscan OnDemand, delivers a cost effective option for organisations that only wish to pay for what they use. It provides access to multiple data pools (such as business to business, geodemographic and lifestyle data) to enable users to boost the usability of their contact database and make tasks such as segmentation and targeting in marketing campaigns more effective.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Marketing/Newswire/PR Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!


 

Written by / Agency / Source: MCC International

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+]

 
 
# # #
 

 
  Your Banner Ad showing on ALL
Marketing/Newswire/PR articles,
CATCH Visitors via Your Competitors Announcements!


Capscan Predicts on Demand Data Quality to Surge throughout 2010

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

|
Publisher Contact: Joanna Cannon - MCCInt.com 
01962888100 capscanpr[.]mccint.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any MCC International securities in any jurisdiction including any other companies listed or named in this release.

Marketing/Newswire/PR via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From MCC International / Company Profile


Read Marketing/Newswire/PR Most Recent Related Newswires:

Dentsu Announces Agreement to Acquire Happy Creative in India
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading Web Analytics Company Wasabi in France
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading PR Agency Perfect Relations in India
Dentsu Announces Investment by Dentsu Aegis Network in Avid Media, A U.K. Leader in Content Marketing And Native Distribution
Dentsu Announces Acquisition by Dentsu Aegis Network of Leading Digital Experience Agency WiTH Collective in Australia
Dentsu Announces Acquisition by Dentsu Aegis Network of Cosin Consulting in Brazil
Dentsu Announces Acquisition by Dentsu Aegis Network of Audience Data Management Company Accordant Media in the U.S
Dentsu Announces Acquisition by Dentsu Aegis Network of Lifestyle Marketing Agency Markenloft in Germany
Dentsu Announces Acquisition of Majority Stake by Dentsu Aegis Network in Leading Independent Data Marketing Agency Merkle in the USA
Dentsu Announces Acquisition by Dentsu Aegis Network of B-to-B Marketing Agency Gyro in the U.S
Dentsu Announces Acquisition by Dentsu Aegis Network of Digital Marketing Agency WIS in Taiwan
Pure360 Launches Realignment and Product Upgrade to Market
Dentsu Wins Thirty-One Lions at the Cannes Lions International Festival of Creativity 2016
Dentsu Announces Agreement to Acquire Leading Digital Agency Magnetix in Denmark
Dentsu Announces Acquisition by Dentsu Aegis Network of Performance Marketing Agency Search Factory in Australia

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  NAKIVO, Inc.

Visit  Triggr & Bloom





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)