To date, Capella Media has installed 46” Samsung screens in 85 Libris stores and plans to install signs in another 40 stores by summer 2010.
Adding digital signage is part of Libris’ store design upgrade initiative, which supports its commitment to providing an excellent customer experience. Libris hopes the high-impact digital displays will give the stores a more upscale image and clearly communicate in-store promotions and other information to shoppers while they are most receptive. Libris will run engaging corporate branding ads, publisher-specific promotions and book club information on one main channel while customers are standing in line and browsing the isles.
A key benefit of the deployment is being able to rapidly update advertising and promotion messages in all stores at one time. The screens provide a consistent look and feel from store to store, and promotions can be tied in with direct mail promotions.
NorgesGruppen, the parent company of Libris, selected Scala software based on its successful usage in its other chains including Kiwi, Spar, and Mix and Meny. Capella Media will continue to provide Libris with content production and playlist management.
“The Scala software is flexible, stable and dynamic, our three most important criteria,” said Kari Andreassen, campaign manager at Libris. “Although the technology is relatively new, the project has gone smoothly with no major problems. NorgesGruppen has broad competence in this field and has been very receptive to our ideas, while Capella Media, which produced the content, has helped us communicate a solid, well-conceived message for this new channel right from the start.”
Libris (libris.no) is a nationwide chain of bookstores. The chain, which currently consists of 127 stores, is a part of Thanke Retail AS, which is owned by NorgesGruppen. NorgesGruppen had 2008 sales of $1.5 billion.
About Capella Media
Capella Media of Tønsberg, Norway (capellamedia.no) was established in 1998 as a book publisher and image database warehouser. The company has evolved to become a major supplier of dynamic publishing and digital media.
Driving more than 300,000 screens worldwide, Scala (scala.com) is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries.