NewswireToday - /newswire/ -
Herndon, VA, United States, 2010/02/01 - Sands Research, Inc announced today that it has joined together with leading Israeli market research and public opinion polling firm, Market Watch Ltd., in providing its specialized services to the top brands and companies in Israel.
Sands Research Inc. (SRI), a leading provider of neuroscientific market research services based in the USA, announced today that it has joined together with leading Israeli market research and public opinion polling firm, Market Watch Ltd., in providing its specialized services to the top brands and companies in Israel.
"We are pleased to be working with Market Watch Ltd. and its President, Avinoam Brog, in introducing neuromarketing in Israel," stated Dr. Steve Sands, Chairman of SRI. “Market Watch has been a consistent leader in bringing the latest market research technology and applications to Israel. With its contacts to the major brands and corporations, we expect a substantial increase in interest in neuromarketing services in that market.”
Sands Research, Inc. is a pioneer and global leader in applying cognitive neuroscience technology for unique insight into the consumer’s response to television (video) and print advertisements, product packaging and digital media. Combined with pre- and post- questionnaires, the Company provides a comprehensive, objective analysis of the viewer’s engagement in the marketing material being presented by an advertiser.
“Sands Research is a recognized leader in this rapidly growing new field of market research” added Mr. Avinoam Brog, President and Founder of Market Watch Ltd. “SRI has worked closely with many top brands in the States, Asia and Europe and we look forward to presenting their services in our market.”
In further expansion of its’ international network, Sands Research also recently announced the establishment of their first European office with the opening of SRI’s operations in Surrey, England.
Mr. Ron Wright, President of Sands Research Inc. (sandsresearch.com), predicted that 2010’s expected economic recovery and subsequent rebound of the advertising industry, would add even more growth to the specialized market research segment designated as “neuromarketing” both in the United States and in Asia, Europe and the Middle East.
“The acceptance of this new method of market research by America’s top brands is now spreading internationally to global brand owners outside the US” added Wright. “The ability to view the consumer’s level of interest in advertising material in real-time, without cultural barriers of language, location, etc. provides an added edge to the brand manager that invests in this form of consumer insight. The application of cognitive neuroscience offers another piece in understanding the a brand’s target consumer and their purchasing intentions.”