They’ll also look at the tremendous growth and interest in ‘hybrid events’ – meetings and conferences which extend traditional physical in-person events with a compelling virtual online component. Presentations will include Case Studies, Product/Technology Demonstrations, Best Practices, Workshops and 1-on-1s with top providers, users and analysts.
“On February 22nd and 23rd, Virtual Edge Summit speakers will share what they have learned about how virtual events can boost visibility, impact and ROI from traditional programs,” said Michael Doyle, executive director of the Virtual Edge Institute, producers of the summit. “Though there are companies that have gone 100% virtual with their outreach, the majority are looking at a mix of virtual and hybrid and the Virtual Edge Summit is the only event serving this important market need. We’re providing a real-world look, not a fantasy tour, directly from today’s top virtual event providers and users.”
Attend Virtual Edge Summit In-Person or Virtually (free)
To demonstrate the power of ‘hybrid’ meeting models, Virtual Edge Summit 2010 will be held in-person (at the Santa Clara Convention Center) and virtually at the VirtualU and on other virtual event platforms. There will be actual presentations from virtual presenters to the physical event as well as streams from the live event into virtual worlds all with live interaction with attendees. Hear from these top experts in ‘hybrid’ and 100% virtual events: Cisco, IBM, Microsoft, Stanford University, SAP, Disney, United Business Media, Intel, Ziff Davis, and more). “We’re excited to demonstrate how event attendees from a company can interact between the physical and virtual event, giving them ideas on how they can use the model to support multiple onsite and remote attendees from the same company at their events,” Doyle said.
Register free at our website and attend in-person at the Santa Clara Convention Center or virtually February 22-23.
Keynote speakers include:
• Byron Reeves, the Paul C. Edwards Professor in the Department of Communication at Stanford University and author of Total Engagement
• Chip Rodgers, VP and COO for Web 2.0 Communities for SAP
• Paul Salinger, Vice President Events at Oracle
• Michael Ray, North America Sales and Channel Enablement Manager with Intel
• Kathleen Sulgit is the Director of Corporate Events at Cisco Systems
• Michael Vargo, Director, Corporate Events for The Walt Disney Company
• Martha Schwartz, Vice President at United Business Media
• Kathy Visser-May, Director US Events at Microsoft
• Annie Yuzzi, Director Events for SAP.
Probe Virtual Environment Benefits by Job Responsibility
Unique for this sector, Virtual Edge Summit 2010 speakers will outline how to extend in-person events and meetings with low-cost and easy to use virtual options for creating ‘hybrid’ physical/virtual events. Sectors to be discussed include:
· Event Producers/Exhibit Managers – Learn new models for how virtual extensions to physical events can enhance your support offerings for paid or in-house exhibitors.
· Media Relations – Learn how new virtual capabilities bring new interest and participation from valued media targets
· Customer Retention – Learn how top companies are using ‘hybrid’ physical/virtual events to reach new prospects and valuable long-time customers, even as travel budgets constrain the ability of these groups to attend in-person events
· Community Activity – Learn how companies are integrating virtual technologies, virtual events and physical events to amplify the power of web-based community and social networking initiatives, mimicking or leveraging aspects of LinkedIn, Google, Twitter and others online group models.
· Your Own B2B Network – Learn how ‘hybrid’ physical and virtual events can be used to transform a time-limited event into a long-standing B2B corporate network with the power to maintain on-going communications with clients, media and prospects.
Roadmaps…So You Can Do It Too – Virtual Event Workshop
Virtual Edge Summit won’t just discuss possible ROIs from these pioneering firms. The event wants to make sure participants have a clear roadmap for how they can start using ‘virtual’ techniques to improve their event programs. Attendees will learn how to strategize, plan, and execute a virtual event in this workshop and even get 1-on-1 time with experts.
About the Virtual Edge Institute
The Virtual Edge Institute (virtualedgesummit.com) is an organization dedicated to advancing the development and adoption of virtual event and meeting technology and best practices for collaboration and marketing. They do this by supporting and contributing research, education, thought leadership, promotion, and professional networking. VEI members are helping set the direction for the virtual events and meeting industry and are creating significant business opportunities, solutions and advantages for all. Members have access to various services and deliverables based on their membership level.