This prestigious collection in a first-of-its-kind book, offers insights into great nonprofit branding campaigns in 24 inspiring case studies and hundreds of illustrated examples.
Created as a comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, Designing for the Greater Good is a great showcase for Carousel30's work on The Nature Conservancy's Don't Move Firewood campaign.
“The award-winning "Don't Move Firewood" campaign is continuing to expand. The effort is designed to prevent the spread of invasive pests and diseases through moving firewood, a common cause of outbreaks,” said Karen Egolf in a recent Advertising Age article on the campaign. “These outbreaks have caused deforestation and the loss of trees in urban areas, and most states in the Northeast and Midwest have firewood movement restrictions in place.”
The Nature Conservancy launched the campaign with the support of the U.S. Forest Service in 2008. Carousel30's strategic planning and implementation has initiated many of the campaign's online components including the primary Web site, an online library of invasive pests, a Facebook Connect- based game, social media presences on Facebook, YouTube, Twitter and MySpace, as well as billboards and promotional collateral.
“Being featured in this collection for our work with The Nature Conservancy is particularly rewarding. We've been with this project since before it had an online presence and have watched it grow into the success it is today,” said Carousel30 Chief Creative Director Greg Kihlström. “It's also an honor to be featured in a book so relevant to the work that we do.”
“As a unique showcase of campaigns that stand out from the crowd, Designing for the Greater Good is a valuable addition to the cause marketing literature. This collection of work, often created in spite of low budgets and organizational impediments, should be an inspiration to creatives, nonprofit and corporate marketers alike,” commented David Hessekiel, president, Cause Marketing Forum.
“Successful design for nonprofit organizations relies on a true partnership, where the designer is connected to the cause and the organization has accurately portrayed its culture and clientele. When these elements come together, a powerful brand connection is made,” said author Jonathan Cleveland. “Designing for the Greater Good was created as a resource for both designers and cause-related organizations seeking inspiration and direction from past successful campaigns.”
Designing for the Greater Good (Harper Design, an imprint of Harper Collins) is available to the public starting January 26, 2010.
About Carousel30 Interactive
Founded in 2003, Carousel30 (carousel30.com) is an award-winning interactive media firm in the Washington, DC and Chicago areas. The work produced is specialized in Web site Design & Development, Rich Internet Application (Flex, Flash, AIR) Development and Video & Motion Graphics.The Carousel30 portfolio includes work for AARP, MTV Networks, Ben & Jerry's, NASA, America Online, Discovery Channel, Starbucks, McGruff and U.S. Department of State.