NewswireToday - /newswire/ -
Chicago, IL, United States, 2010/01/26 - AdGooroo, a leading provider of Search Engine Intelligence (SEI), announced a strategic relationship in the European and Japanese markets with TradeDoubler, the leading pan-European digital marketing company.
AdGooroo, today announced a strategic relationship in the European and Japanese markets with TradeDoubler, the leading pan-European digital marketing company. TradeDoubler now exclusively represents AdGooroo’s SEM InsightTM and Trademark Insight™ products in the markets it serves.
“This agreement is strategic for both companies,” said AdGooroo Founder and CEO, Rich Stokes. “It solidifies our already strong global presence and provides TradeDoubler a distinct advantage with the best competitive intelligence tool on the market.”
AdGooroo has new competitive intelligence tools for display advertising and other interactive marketing channels set for release in 2010 and already offers search marketers the most robust competitive insights available. TradeDoubler clients now have immediate access to AdGooroo’s competitive intelligence data and tools.
“Our agreement with AdGooroo comes at a pivotal time for our TD Search business,” said Björn Lindberg, TradeDoubler COO. “TD Search recently completed re-branding The Search Works business that we acquired in 2007. With SEM Insight and Trademark Insight, the consolidated TD Search now offers the most comprehensive product line of its kind to online marketers in Europe and Japan.”
SEM Insight enables marketers to track rankings, find and exploit holes in competitors' campaigns, and improve pay-per-click ROI. SEM Insight also helps marketers multiply traffic, improve quality scores and respond to competitors' tactics.
Trademark Insight detects potential trademark infringement by identifying competitors bidding on or using marketers’ trademarks in their advertising copy. Marketers can view the copy and average position of competing ads and track infringements back to the ad server or affiliate.
AdGooroo (adgooroo.com) provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to Internet marketers through its suite of products, including SEM Insight, Display Insight, Trademark Insight and Link Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools.
TradeDoubler (tradedoubler.com) is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler's products and services provide companies with the tools and expertise to generate sales, leads or traffic or drive brand awareness. Headquartered in Stockholm, Sweden, the company serves customers in 19 countries in Europe and Japan. With a breadth of expertise across multiple industry sectors and a network of more than 128,000 website publishers, TradeDoubler helps deliver results for over 1,700 advertisers. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange.