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Ortografy® Panneling Adds to Ambient Marketing - Non-standard advertising media are thriving. The ORTO Co. promotes its new product - ORTOGRAFY®. It is kind of advertising medium which combines building material and advertising
Ortografy® Panneling Adds to Ambient Marketing

 

NewswireToday - /newswire/ - Samara, Russia, 2006/06/27 - Non-standard advertising media are thriving. The ORTO Co. promotes its new product - ORTOGRAFY®. It is kind of advertising medium which combines building material and advertising.

   
 
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The ORTO Co. adds to ambient marketing. Now the company promotes into market its new product - ORTOGRAFY®. The novelty presents unity of building material and advertising. The ORTO Co. produces decorative wall panels with corporate identity elements applied on them. ORTOGRAFY® employs unused walls that surround target audience.

The ORTO Co. has been producing decorative wall panels for about 10 years. Last year the company launched its new project ORTOGRAFY®. The project implements into life new advertising medium.

Modern supermarkets count up to 24,000 items and the customers are guided mostly by familiar logos. Research shows approximately 66 percent of all purchase decisions are made in the store. And 53 percent of those in-store purchases are made on impulse. Walls with logos of some particular company push the customer to choose the product with the same image.

New advertising presents either logo or some short text advertisement. ORTOGRAFY® is just one more drop to the main stream of non-standard advertising media. Modern advertising is placed on eggs, flower petals, match boxes, bus handles. In this case logo is applied onto surface. The same is with logos on underwear (the so-called “ass-vertising”), forehead or skin (tattoo).

Ads on skin can vary in its application technique. In Indian night-clubs was held campaign against alcohol driving: stamps were applied on wrest skins of visitors. These stamps gleam under night-club light. Stamps can present variable logos and now this kind of advertising is promoted by Passout Marketing.

Logo of Indulona (Czech Company) hand care cream was placed on handles of shop-carts and door handles. They were covered with soft fabric which associated with soft skin. So the local brand could attract customers and compete with Nivea, L’Oreal and Avon.

Advertising is placed on tables and chairs for cafes as well as on benches in the parks. Turkish authorities made benches which look like opened books with rhythms of Turkish authors written on the opened pages. This campaign is to attract attention to national literature and to provoke interest for reading in general.

Advertising finds consumers everywhere even in WC’s. Advertising of Sunsilk is placed on mirrors. Mirrors are attractive place for jewel necklace. If image of advertising product is applied on mirror surface woman tries necklace on every time she comes up to mirror.

Corporate identity is placed everywhere – both on floor and walls. Advertising on floor can present text as well. It can be place either on floor surface or carpenter. The last shows mainly logos and trade marks and can be removed easily.

Corporate identity integrates into interior through decorative wall panels with ORTOGRAFY®. Corporate identity images are applied onto panels through gravure printing and thermal transfer and that differs from simple applying printed advertising onto wall.

New advertising plays with consumers, teases him, confuses, attracts, involves and penetrates into mind through obstacles and prejudice against old standard advertising. Ads seem to fill all vacant space and let it be at least nice to see and read. Russian companies use ORTOGRAFY® as part of advertising campaign. The ORTO Co. is going to promote ORTOGRAFY® into world market.

 
 
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Written by / Agency / Source: The ORTO Co.

 
 

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Ortografy® Panneling Adds to Ambient Marketing

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Publisher Contact: Evgenia Mushenkova - ORTOgraf.ru 
+7 846 277 97 85 mev[.]ortograf.ru
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any The ORTO Co. securities in any jurisdiction including any other companies listed or named in this release.

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