Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. ion was selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
ion interactive and the OnMedia Top 100 Companies will be honored at AlwaysOn’s OnMedia NYC event on February 1, 2010, at the Mandarin Oriental Hotel in New York City.
This two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
“Our view is that we are still moving up a very steep Internet innovation curve, which means the media world will continue to be radicalized.” said Tony Perkins, founder and CEO of AlwaysOn. “We congratulate the OnMedia 100 winners for their success in introducing the tools, services, and platforms that continue to disrupt the old ways of Madison Avenue for the benefit of marketers and content consumers alike.”
The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2010 list.
Liveball, ion’s cloud-based landing page software, generates game-changing results from online marketing. It was developed to make paid search, display, email, social and mobile marketing far more effective. LiveBall extends messaging through landing pages, and puts campaign control back in the hands of marketing’s best talent: marketing departments and agencies can take 100% responsibility for campaign landing pages, microsites, and conversion paths. On average, LiveBall customers convert at 3X the industry average.
A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website.
“LiveBall is truly changing the game of online marketing for our customers,” said ion interactive co-founder and CEO Justin Talerico. “American Greetings saw its cost-per-acquisition drop 20%. Bronto Software cut its paid-search spend by two-thirds and increased the quality and quantity of leads by multiplying conversions from 2% to 18%,” continued Talerico. “These are game changing results, and we’re honored to be recognized for our revolutionary approach to online marketing.”
About ion interactive
Founded in 1998, ion interactive (ioninteractive.com) is the leading provider of advanced landing page software that maximizes PPC, email and online advertising performance. ion’s groundbreaking web-based platform, LiveBall, enables customers to create, test and analyze landing pages, conversion paths and microsites all without IT or developer assistance. ion’s clients include Fortune 500 companies and start-ups in a range of industries including software/hardware, consumer packaged goods, manufacturing, publishing, education and utilities. The company is privately held, with offices in Florida and Massachusetts.
AlwaysOn (alwayson.goingon.com) is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, OnDC, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen, GoingGreen East, and GoingGreen Europe. The AlwaysOn network and live event series empower readers, event participants, sponsors, and advertisers to spearhead the global innovation economy.