gcGraphic Communications® unveiled a new brand identity as part of the Company's business transformation to better serve the interests and needs of its Trade Show Display, Signs and Corporate Branding customers – who range from small local businesses to complex international corporations, with integrated visual solutions tailored to the customers’ brand.
Historically, gcDisplays stood for Gulf Coast Displays, a creative trade show display manufacturer located on the gulf coast of Florida. “We are no longer just displays”, says Michael Creamer, owner of gcGraphic Communications. “Our vision to evolve the brand was based on creating a more universal identity that we could continue to grow and expand without limiting our capabilities to new prospects and customers”.
As part of a strategic transformation that began two years ago, gc’s new brand identity communicates the fusing of trade show displays, signs and corporate branding and further positions the company to capitalize on the convergence of visual solutions while addressing customer requirements for integrated visual branding solutions.
Building onto the core business, gcDisplays was revamped and merged with new brand images such as gcSigns and gcBrands. Each brand is a specialized segment of the corporate company gcGraphic Communications and will be marketed directly to each of these niche markets, delivering integrated custom visual solutions.
"gcGraphic Communications has created a unique opportunity to help our customers tell their story while bringing their brand to life", says Meg Hogan, Brand Developer at gcGraphic Communications. "Our new identity is one of the powerful ways we are communicating the evolution of our business. We've enjoyed 20 successful years designing and fabricating effective marketing displays for our clients and devising brand compliant programs for national corporations; our expertise easily transitions to interior branding of corporate spaces.” Working environments are opportunistic venues for communicating company missions and brand recognition with the likes of wall murals, inter-changeable, dimensional signage and vinyl on glass. Whether looking for Interior Branding, Trade Show Displays or Signage, gcGraphic Communications pulls it all together under one roof, catering to clients with customized visual solutions unlike any other company.
The results of the changes at gcGraphic Communications and its commitment to customer success will be showcased on their new websites. You can locate gcGraphic Communications in their new location at 4681 – 107th Circle N, Clearwater, FL 33762, after January 1, 2010.
About gcGraphic Communications
gcGraphic Communications (gcGraphicComm.com) offers creative custom visual solutions for bringing your brand to life. Whether a corporate office, retail space, or common area; either to your target audience or to your employee’s workplace gcGraphic Communications designs workplace solutions and displays integrated to communicate your branded message with visual impact.
For more information about gcGraphic Communications visual solutions and services, visit gc-Displays.com, gcSignage.com, gcBrands.com and on Twitter at twitter.com/gcgraphiccomm.