NewswireToday - /newswire/ -
El Paso, TX, United States, 2010/01/12 - Sands Research Inc., a leading provider of neuromarketing research services, today announced that Mr. Joseph Oliver has been appointed to the Company’s Board of Directors.
Mr. Oliver is the President of Retail Data, a national marketing service company based in Richmond, Virginia.
"We welcome Joe to our Board and we believe he will bring valued advice and guidance to Sands Research with his extensive business and life experience," said Dr. Steve Sands, Chairman of SRI. “Joe’s experience and connections to the retail and major CPG corporations will truly benefit the growth of Sands Research.”
Mr. Oliver is a retail and service industry executive with over twenty years of experience in working to maximize the value of growing companies. He is the President of Retail Data, a national marketing services company that provides competitive pricing information to large retail chains and their major CPG vendors. He has also served as President & CEO of a major specialty apparel chain, as a senior investment banker advising clients on capital raising and M&A strategies, and as a Board member and Advisory Board member to several early stage technology and service companies. Mr. Oliver graduated from the Wharton School of the University of Pennsylvania.
Sands Research also announced today the establishment of their first European office with the opening of SRI’s operations in Surrey, England.
“SRI has just completed another large European neuromarketing study and we believe the growth potential in the UK and Europe will match or exceed present interest in neuromarketing here the States” stated Ron Wright, President and CEO of Sands Research.
Mr. Wright relayed that the firm has now performed neuromarketing research studies for US, European and Asian headquartered corporations. He predicted that 2010’s expected economic recovery and subsequent rebound of the advertising industry, would add even more growth to the specialized market research segment designated as “neuromarketing”.
“We executed the first neuromarketing study in Beijing, China last year and Japan’s second largest advertising agency, Hakuhodo, recently announced their new “Brain Bridge Program”. The acceptance of this new method of market research by America’s top brands is spreading internationally to global brand owners outside the US” added Wright. “The ability to view the consumer’s unfiltered response in real-time without cultural barriers of language, location, etc. provides an added edge to the brand manager that invests in this form of research. Neuromarketing offers that added piece of information to better understand the target consumer and their purchasing intentions.”
Sands Research Inc. (sandsresearch.com) is a pioneer in applying cognitive neuroscience technology for unique insight into the consumer’s response to television and print advertisements, product packaging and digital media. Combined with pre- and post- questionnaires, the Company provides a comprehensive, objective analysis of the viewer’s engagement in the marketing material being presented by an advertiser.