Leeds based digital agency Coolpink has secured its place as the highest Yorkshire entry on the national Recommended Agency Register (RAR) rating an impressive score of 84% showing it's the one to watch in 2010 and further establishing its position as digital agency of the North.
The RAR is a unique resource and the first place a clued up marketing professional will visit when looking for an agency to work alongside. Rating marketing suppliers up and down the country, the result is an accurate list of the country's top industry players.
Sitting at joint 16th out of 100, the award winning digital agency who works with Opera North, Screen Yorkshire and Yorkshire Forward as well as national retail giant Bensons for Beds, was rated through 6 criteria: effectiveness, account management, strategic thinking, creativity, professionalism and value for money, scoring over 80% in all categories, a fantastic achievement according to the RAR.
Coolpink also scored a 100% against 'value for money' - a key measurement for them working to achieve quantifiable results and a strong return on investment for clients investing in digital.
Also scoring highly in the effectiveness and professionalism categories, Coolpink shines in the categories that agencies usually fare the worst in and continues to fly the flag for the digital industry from its Leeds office.
Managing Director of Coolpink, Mark Bower said: “It's great that we have been recognised by an external source for the continued high standards of work we produce for our clients. We're approaching a time when companies are reviewing their budgets so knowing that our clients see us as an agency that is professional and value for money is fantastic but what is most important to me is that they see the effectiveness of the digital strategies we are designing. It's fantastic to see more and more companies recognising the power of digital.”
Through digital marketing, Coolpink (coolpink.net) implement targeted results-driven campaigns across a number of digital channels, driven by strategic thinking and smart evaluation. From online business strategy creation through to implementation, their approach is bespoke to each client, advising them on how to best capitalise on the digital world. Other clients include JD Cycles, The National Railway Museum and 888.com.