B2B PR agency The Scott Partnership announces that it has been appointed by New Jersey-based Taylor Technology, a subsidiary of PharmaNet Development Group, Inc. specialising in bioanalytical mass spectrometry and immunochemistry, to lead a global PR campaign aimed at building company and brand awareness. The Scott Partnership was selected due to its proven track record of delivering successful PR campaigns for companies working within the life sciences arena.
PharmaNet Development Group is a leading provider of support for drug discovery and pharmaceutical development and is one of the only clinical research organisations in the world to offer GLP-compliant GC-MS/MS services. It specialises in developing, validating and utilising assays in the development of new drug products by the pharmaceutical industry. In order to address its customers' complex scientific needs, the Company blends cutting-edge techniques, modern analytical instrumentation and effective, efficient, validated processes.
The Scott Partnership has been appointed thanks to its reputation for delivering strong, results-driven public relations (PR) campaigns. The agency has extensive experience in the biotechnology and pharmaceutical sectors and delivers PR campaigns to a number of global organisations in these industries. The agency will use its expertise to develop and manage a global PR campaign to increase awareness of the company and its key services worldwide.
Anne-Marie Hess, Vice President, Marketing and Corporate Communications, PharmaNet Development Group, Inc. said, "We are delighted to have appointed The Scott Partnership to lead our global PR campaign. With the agency's global geographic coverage and specialist knowledge of the bioanalysis sector, we look forward to achieving great results and experiencing increased brand awareness of Taylor Technology worldwide."
The Scott Partnership (scottpr.com), which is headquartered near Manchester, UK, has been a specialist business-to-business PR consultancy for the scientific, technology and retail industries since 1996. The company continues to expand each year and is committed to building strong and lasting relationships with both its clients and the media. This recent appointment is just one of a number of account wins by The Scott Partnership over the last year.