PRTODAY / NewswireToday Free press release distribution service network

Written by / Agency / Source: Frost & Sullivan

Check Ads Availability|e-mail Article


Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!

Despite a Q1 Slowdown, Australian Online Search Advertising Grows 30% in 2008-09 - Google dominates with almost 90% revenue market share
Despite a Q1 Slowdown, Australian Online Search Advertising Grows 30% in 2008-09

 

NewswireToday - /newswire/ - Sydney, Australia, 2009/12/16 - Google dominates with almost 90% revenue market share.

   
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Advertising/PPC/Classifieds Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Despite a significant first quarter slowdown as a result of the global financial crisis, Australia's online search advertising market achieved a 30% growth rate during 2008-09, with both revenues per ad and the amount of search ads served continuing to rise. The findings were released today in the digital media advertising analysis Australian Online Search and Directories Advertising Market 2009 - 2013, issued by consulting company, Frost & Sullivan.

Online search advertising's growth is being driven by a corresponding increase in Australia's online search market, which continues to be one of the most active areas of online business activity. Google™ dominates the online search market with its revenues accounting for almost 90% of total paid search market share in 2008-09. Microsoft’s Bing has shown slow but steady growth in global market share since its launch in May 2009, however in Australia, it has struggled to dent Google’s commanding position.

Overall online directories revenue growth dipped slightly in 2008-09 (21% in 2008-09 versus 22% in 2007-08). Sensis maintained its market leadership in this area, in part, due to the successful leveraging of its print brand, but Frost & Sullivan warns that the sector is coming under increased competition from a growing number of specialist online directory players.

These players are offering services both in direct competition to directories across multiple industries, as well as offering a growing number of niche portals that have directory services within a specific industry in addition to other content services.

At the same time, boundaries between the online search and online directories markets are blurring, with search engines such as Google and portals such Yahoo! starting to encroach upon the wider online directories environment.

Trends
Frost & Sullivan predicts that both the search and online directory markets will display strong growth over the 2010 to 2014 period, with search expected to achieve a compound annual growth rate (CAGR) of 20%, and directories a CAGR of 15%.

Online advertising is expected to be the fastest growing component of the online directories market, outpacing the growth of paid listings over the next five years as many players move towards a free listing model.

The report notes that Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) continue to attract advertiser spend in Australia and in a change to previous patterns, the two strategies are becoming more widely adopted simultaneously rather than exclusively. With increasing availability of market skills and the rising importance of integrated search strategies to achieve competitive effectiveness, the study predicts that SEM will increasingly be deployed with SEO.

Phil Harpur, Senior Research Manager, Australia & New Zealand, Frost & Sullivan says, "Australia's online search advertising market may be maturing but consistently high advertiser satisfaction rates and continuing strong levels of search activity will ensure that the sector attracts healthy returns in the medium term. In fact, online search advertising remains the stand-out segment in growth terms for the digital media advertising industry."

About the report
Research for the report included an extensive survey of 240 senior management level executives, with control or insight into the business' marketing budget and strategy. All respondents' businesses were required to have a total advertising budget for all media of more than A$1000 per annum, and had to be existing users or purchasers of online search and directories advertising (defined according to media spend in 2009).

The Australian Online Search and Directories Advertising Market 2009-2013 forms part of the Frost & Sullivan Digital Media Advertising program. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants. Interviews with the press are available.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 40 offices on six continents.

 
 
Your Banner Ad Here instead - Showing along with ALL Articles covering Advertising/PPC/Classifieds Announcements

Replace these Affiliate Programs at ANYTIME! Your banner here within the next hour. Learn How!

World needs to know about google malpractices - Share your Adsense publishers stories on Google tactics to steal your revenues

 

Written by / Agency / Source: Frost & Sullivan

 
 

Availability: All Regions (Including Int'l)

 

Traffic Booster: [/] Quick Newswire Today Visibility Checker

 

Distribution / Indexing: [+] / [Company listed above is a registered member of our network. Content made possible by PRZOOM / PRTODAY indexing services]

 
 
# # #
 
Advertising PPC Classifieds - PURCHASE industry keywords tags / Banner Ads. Click HERE for details!.

 
  Your Banner Ad showing on ALL
Advertising/PPC/Classifieds articles,
CATCH Visitors via Your Competitors Announcements!


Despite a Q1 Slowdown, Australian Online Search Advertising Grows 30% in 2008-09

Company website links NOT available to basic submissions
It is OK to republish and/or LINK any newswire for any legitimate media purpose as long as you name Newswire Today and LINK as the source.
 
  Is this your article?
Activate ALL web links and social stream by Upgrading to Press Release PREMIUM Plan Now!

Frost & Sullivan | Google
Publisher Contact: David Bass 
+61.2.9967.8022 david.bass[.]frost.com
 
Newswire Today - PRZOOM / PRTODAY disclaims any content contained in this article. If you need/wish to contact the company who published the current release, you will need to contact them - NOT us. Issuers of articles are solely responsible for the accuracy of their content. Our complete disclaimer appears here.
IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Frost & Sullivan securities in any jurisdiction including any other companies listed or named in this release.

Advertising/PPC/Classifieds via RSSAdd NewswireToday - PRZOOM Headline News to FeedBurner
Find who RetweetFollow @NewswireTODAY



Are you the owner of this article?, Turn it PREMIUM with your LOGO instead - and make it 3rd party Ads-Free! within the next hour!


Read Latest Articles From Frost & Sullivan / Company Profile


Read Advertising/PPC/Classifieds Most Recent Related Newswires:

Leading Press Release Newswire and Market Research Report Distribution Service Network Celebrates 10 Year Anniversary
Amobee Named in Fortune Magazine’s 100 Best Medium Workplaces
Bitmedia.io Ups Fraud Detection Abilities, Researching Blockchain Applications for Ad Sector
CDK Global Becomes Technology Partner for Inland Group
Amobee Launches Triggers Digital Advertising Solution to Target Consumer Mindset
CDK Global Officially Opens New Cincinnati-Based Customer Experience Center
CDK Global and TradeRev Introduces Dealers Unique Live Auction System
Amobee Announced as Snapchat Partner
Maxus Launches Global Exchange Programme Giving 75 Employees A Working Adventure of A Lifetime
Frost & Sullivan Highlights AdTheorent’s Exceptional Growth in the Digital Advertising Industry
Cygnus Cargo Carrier with Pressurized Cargo Module by Thales Alenia Space, Headed for the International Space Station
Switch Concepts Announces its Partnership with Forensiq
Amobee Brand Intelligence Technology Expands Globally
Socialbox.biz Jumpstarts New Digital Storage Solution
Dentsu Announces Acquisition of French Cross-Activation Agency ZoneFranche

Boost Your Social Network
& Crowdfunding Campaigns


LIFETIME SOCIAL MEDIA WALL
NewswireToday Celebrates 10 Years in Business


PREMIUM Members


Visit  BizJobs.com

Visit  NAKIVO, Inc.





 
  ©2016 Newswire Today — Limelon Advertising, Co.
Home | About | Advertise/Pricing | Contact | Investors | Privacy/TOS | Sitemap | FRANCAIS
newswire, PR free press releases distribution service magazines engine news alert newsroom press room breaking news public relations articles company news alerts newswiredistribution ezine bizentrepreneur biznewstoday digital business report market search pr firms agencies reports distri-bution today investor relation successful internet entrepreneurs newswire distribution prtoday.com freenewswiredistribution asianewstoday bizwiretoday USA pr UK today - NOT affiliated with PRNewswire as we declined their partnership offer in 2013
 
PRTODAY & NewswireTODAY are NOT affiliated with USA TODAY (usatoday.com)