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For the first time in the history of sports, IPLT-20 matches will be shown LIVE on gigantic screens in cinemas across India. UFO Moviez, the world’s largest digital satellite cinema network, announced a strategic alliance with multiplex chains INOX & Fame for screening the IPL T-20 matches. The first chain to sign up was Cinemax. The IPL matches are going to be screened in HD without advertisements during the playtime.
UFO Moviez is handling the techno-commercial aspects of screening IPL matches in theatres across India.
Announcing this, Mr. Kapil Agarwal, Joint Managing Director, UFO Moviez India Ltd. said, “We are ecstatic about bringing IPL matches into Indian theatres. This initiative will help us make an effective connection with Indian audiences. We are thrilled to have strong brands such as Cinemax, INOX and Fame which would connect with audiences across prominent cities. With a target of showcasing the IPL across 1000 cinemas we will also get into strategic alliances with single screen cinemas across the country. This is akin to creating the stadium in the remote regions, which hereto was deprived of such euphoria. We look forward to family audiences thronging the cinemas”.
Mr. Shravan Shroff, Managing Director, Fame (I) Ltd stated, “We are very pleased with this association with UFO. We have been very keen to provide the IPL experience to our audiences. This is for the first time in India that the cricket fans will be able to watch the IPL T20 on the big screen. To make this as much fun as the real thing, we at Fame will be recreating the environment of the cricket stadium. With the banners, the stalls and the carnivalesque atmosphere undoubtedly this will be a phenomenal experience for our patrons.
Mr. Alok Tandon, CEO - INOX Leisure Ltd. said, “All INOX multiplexes are located in prime locations and attract a discerning audience. We are constantly looking at ways and means to provide our patrons with interesting and varied content. To this end we regularly host film festivals, sporting events, plays and rock concerts too. Movies and cricket are the two passions that are common to all Indians and we are sure people will not miss the opportunity to watch the IPL T-20 matches on the big screen.”
To add to this excitement, select screens will be dressed up with the IPL fever, have celebrities visit the cinema halls to cheer the teams. These screens will also offer cricket related merchandise, exciting gifts, multi cuisine food stalls etc. This carnival will keep the magic of IPL within cinema halls alive and generate the excitement for 45 days. These select theatres will be termed as FEP - Screens (Founding Exhibition Partner). To ensure exclusivity, not more than 2 cinema screens within a radius of 2 kilometers will be a part of these festivities.
UFO Moviez has set a trend with IPL T-20 being the most current form of alternative content. This will be showcased across 1000 screens, of which over 250 screens have been signed including cinemas in smaller towns like Barwani and Biora in MP, Rajganganagar in Orissa, Bhatapara and Ambikapur in Chattisgarh, Bolpur in Kolkata, Churu in Rajasthan, Hiriyur in Karnataka to name a few .This penetration into smaller towns would be cutting across borders of language based content.
With the distinguishing fact of its unique and innovative satellite based delivery system, UFO is probably the first not only India but perhaps globally to provide LIVE content in theatres, with the IPL matches. Cricket is a religion in India and the audience response for IPL is sure to be overwhelming.
Well this begins the era of alternative content to the cinemas!
About UFO Moviez India Ltd
UFO Moviez (ufomoviez.com), founded by the Valuable Group and jointly promoted in association with Apollo International Limited, is the largest chain of satellite based digital cinemas in the world with more than 1700 theatres across India. UFO Moviez beams digitally mastered high quality movie images through satellite directly to cinema halls facilitating wide release of any film without any additional cost in prints for content owners and unprecedented viewing pleasure to movie viewers alike and has till date screened more than 3.1 Million shows all over India. UFO has revolutionized the way films are distributed and exhibited in India through its pioneering technology and infra-structure, UFO MOVIEZ envisages a ‘FIRST DAY FIRST SHOW’ regime for film distributors and cinema owners across the country.
About INOX Leisure Ltd
INOX currently operates 29 multiplexes and 105 screens in 20 cities making it a truly pan-India multiplex chain. Winner of the ‘ICICI Entertainment Retailer of the Year’ Award 2005, TAAL Multiplexer 2006 and Emerging Superbrand of the year 2006 – 2007 Award, INOX Leisure Ltd. will continue its expansion into places like Vishakhapatnam, Jodhpur, Bhopal, Mangalore, Coimbatore, Kanpur, Hubli, Bhuvaneshwar, etc. Its merger with CCPL (89 Cinemas), has given INOX access to an additional 9 multiplexes in West Bengal and Assam. INOX is also the permanent venue of the International Film Festival of India is Goa & has been hosting it for 6 years in a row. LIVE THE MOVIE only at INOX!
About Fame (I) Ltd
Fame (I) Limited, a company that owns and runs the FAME chain of multiplexes and is listed on the Bombay Stock Exchange and National Stock Exchange, began its story with Fame Big Cinemas in April 2002. Within a short span the Company has set new standards in movie viewing across the country. Fame has 25 properties and 93 screens across India. Following are the Fame properties that are currently operational across India: FAME Malad at the InOrbit Mall, FAME Big Cinema in Andheri (w), FAME Raghuleela in Kandivali, Fame at Dahisar, FAME Nakshatra at Dadar, FAME Raghuleela in Vashi, Fame Ghatkopar, Fame Kalyan (Mumbai) FAME Hiland Park & Fame South City in Kolkata, Fame Lido in Bengaluru, Fame Shankarnag Chitramandira in Bengaluru, and Fame Prestige in Bengaluru, FAME Jai Ganesh at Akurdi (Pune), Fame Fun n Shop at Fatima Nagar (Pune), Fame Nashik, FAME Raj Empire (Surat), FAME Tapadia in Aurangabad , FAME in Anand, Fame Shalimar Mall at Bharuch, FAME Galleria Shri Ram mall at Dhanbad Fame Shalimar mega mall in Panchkula and Fame Seven Seas mall in Vadodara. Fame (I) Limited is today growing at a rapid pace .Fame would soon open multiplexes in Chandigarh, Chenai and Vijaywada. FAME has redefined the movie-viewing experience for cinema patrons and has catalyzed the explosive growth of the multiplex industry across India.
For Media Queries Please Contact:
Naina Rastogi, AVP – Corporate Communications
UFO Moviez, Handphone - 9930940410
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bijal.sanghani[.]ufomoviez.com 
