Primeflex, the leading provider of custom label solutions, announced today an addition to its suite of color-enhanced labels. The new offering uses thermochromic ink to create labels that respond by color change to cooling temperatures. Other enhanced-ink options offered by Primeflex include glow-in-the-dark ink and chameleon ink, which visually changes color depending on the viewing angle.
“This is a really exciting addition to our current list of label options,” said Tom Cummings, president of Primeflex. “Consumers are inherently visual and companies need to give them a product that is aesthetically pleasing and eye-catching. Especially within our current economy, it is more important than ever to make sure your products are going to jump off the shelves.”
When at a normal temperature state, the ink will stay at a desired color and when activated by a cooler temperature, the ink will change to signify the temperature change. Activation can take place at a number of temperature ranges, from notification that your product is cool to a color change signifying freezing. The enhanced ink solutions are proven sales tools that can help re-energize a mature product or look.
“We are always looking for ways to differentiate ourselves from the competition and Primeflex allows us to do that even on shorter production runs. It really helps us look like a market leader,” said Randy Schwartz of Lakeland Supply.
Primeflex Labels, Inc. (primeflex.com) is a Denver, Colorado based flexo label printer specializing in quality, custom solutions for food, beverage, cosmetic and medical companies. Since 1997 the company has provided pressure sensitive labels and tags worldwide to clients seeking cost effective, innovative, eye catching labels to help companies inform, market and brand. Primeflex Labels capabilities include up to 8 color printing using environmentally friendly production methods. The company has been honored by the BBB with its annual Gold Star Award for complaint free service for the past seven years.