Its winning entry was the campaign for the 2009 "Cordless Screwdriver Race", developed and organized by Hildesheim University of Applied Sciences and Arts (HAWK).
Pleon was declared the winner of the category "Germany – National Regional Campaigns" at the European Excellence Awards ceremony held in Vienna on December 10, 2009. Its winning entry was the campaign for the 2009 "Cordless Screwdriver Race", developed and organized by Hildesheim University of Applied Sciences and Arts (HAWK).
Pleon and Hildesheim University of Applied Sciences and Arts (HAWK) successfully organized the media activities in connection with the Cordless Screwdriver Race ("Akkuschrauberrennen") which took place in that city in June 2009. The race was sponsored by Bosch Power Tools and this year's participants were 16 teams of students from Design Academies located all over Germany, with each team driving a special self-constructed vehicle. The unique feature of this race is that the vehicles have to be powered by two Bosch cordless screwdrivers based on lithium ion technology and have to have at least one person on board. The multi-stage media activities undertaken by Pleon and the HAWK comprised teaser postcards, a specially designed press pack, intensive media pitching, a tour for journalists through the "pits", and the coordination of interviews on site. This resulted in a total of 357 items in both regional and national print, TV and online media, including features in ARD, ZDF, ProSieben, N24, Kabel eins, Bild, Welt Kompakt and Spiegel Online.
As Timo Sieg, Chief Executive Officer Pleon Europe, explains: "This award honors the successful combination of a remarkable event concept with imaginative press and media activities which enhance the image of Bosch DIY products among younger, creative target groups. The benefits of the lithium ion technology used in Bosch's power tools were highlighted in an emotive context – and on a nationwide scale across all categories of media."
The European Excellence Awards are presented to European communications experts in recognition of successful products or achievements and have been awarded annually since 2007.