SmallCapReview believes AMCG represents a ground floor opportunity to enter into what is clearly an industry that is here to stay, not only are you able to get in on the ground floor in mobile gaming but you will be getting in on the ground floor of a spectacular growth industry via one of the largest and most established players in China, which is the world's largest and fastest growing mobile market.
Amico Games is in the process of acquiring a cutting edge interactive entertainment media company specializing in developing multi-player networked mobile phone games that are played over the mobile internet in China - Galaxy Software Limited.
Galaxy Software Limited delivers its mobile phone games across JAVA and WAP platforms over 3G and 2.5G mobile telecommunication network in China. As of October 31 2009, Galaxy's WAP game "Miracle Journey to the West" has accumulated almost 15,000,000 registered users, taking up 11.1% share of the multiplayer WAP game market and is the market leader in terms of registered users.
Currently, Galaxy Software Ltd. operates three mobile phone multiplayer games: "Miracle Journey to the West," "Fantasy Wulin," and "Journey to the West OL." During the three months ended October 31, 2009, the WAP game "Miracle Journey to the West" gained 1,689,722 new users, bringing its total users to 14,846,490. This is a potential growth rate of almost 7,000,000 new users over the span of one year if the growth trend continues and consequently a significant increase in revenue.
The Java game "Journey to the West OL" had the highest average revenue per paying user as of October 2009 at RMB 50.39 (approximately $7.45 USD), compared to RMB 49.03 (approximately $7.18 USD) for the WAP game "Miracle Journey to the West."
Amico Games will develop and operate mobile phone multi-player networked games through Galaxy Software. Established in 2001, Galaxy is one of the pioneer developers of mobile phone multi-player gaming in China. It was the first company to provide the popular wrestling genre games and multi-player games over the WAP platform of China Mobile™ (In addition to having the world’s largest mobile network, China Mobile has the largest number of mobile subscribers).
China is now the largest mobile telecommunications market in the world. According to data published by the China Ministry of Industry and Information Technology there are almost three times more mobile phone handset users than Internet users in China. The total amount of mobile phone users as of the end of 2008 is estimated at 600 million.
The mobile phone gaming sector is one of the key revenue earners in China's mobile value-added services market, providing online or down-loadable games that allow mobile device users to play against the game or to engage other users via their mobile handsets. These types of applications represent a lucrative and fast-growing sector within China’s rapidly evolving telecommunications industry.With the growing demand for new content boosted by the 3G era in China, it is estimated that the Chinese mobile phone game market sales will reach RMB 4.2 billion in 2011 with a staggering annual growth rate of 45.54%.
The substantial growth is driven by the unique Chinese marketplace where mobile phone users have a pent up demand for leisure entertainment, commercial application of the new 3G network, and quick development of mobile phone multiplayer games.
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