The Kanoo Group, the leading diversified business conglomerate, was awarded the Superbrand status once again this year after being voted as one of UAE's strongest brands. The Kanoo Group was chosen from over one thousand established brands in the UAE after meeting the stringent selection criteria set by the respected Superbrands Council. Kanoo's Superbrand status comes close on the heels of the Sheikh Khalifa Excellence awards and the Dubai Quality award that The Kanoo Group won earlier this year.
Speaking on their achievement, Mr. Mishal Kanoo, Deputy Chairman of The Kanoo Group, said, "We are honoured to receive the Superbrand status once again this year. The Kanoo brand communicates our family's values and traditions and we believe that our brand, at its heart, is a promise. It warrants that the product or service carrying our brand name will live up to its promise."
"We are especially proud of our staff, who time and again, with their dedication and commitment, have helped the Kanoo brand reach even greater heights. We are also grateful to our customers, who have shown trust in the Kanoo name and with whom we share this moment of pride and achievement." Mr. Kanoo added.
The Superbrands organisation is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The Superbrands Council in the UAE is comprised of prominent business personalities from various fields in the UAE who have a thorough knowledge of the market and methods of business. The Superbrands Council members evaluate and score hundreds of brands available within the UAE and the highest scoring brands are then designated as Superbrands.
"A Superbrand offers consumers significant emotional and/or physical advantages over its competitors which (consciously or subconsciously) consumers want, recognise and are willing to pay a premium for. To be voted as a Superbrand is a powerful endorsement and evidence for customers, employees, partners, investors and the media,” Mike English, Director of Superbrands Middle East commented.
"The Kanoo brand has established high levels of recall across the UAE market segments. The awareness level of The Kanoo Group as a corporate entity has grown in the recent years to a level that is normally associated with consumer brands. The Superbrand status is a reflection of the value and strength the Kanoo brand name has achieved," Mr. English concluded.
About The Kanoo Group
The Kanoo Group is a diversified business conglomerate in the United Arab Emirates with business activities across the world's most dynamic industries from Shipping, Travel, Holidays, Machinery, Oil & Gas, Power & Industrial Projects to Exhibition services, Courier Services, Logistics, Specialty Chemicals and Business Centers. In addition, The Kanoo Group has a remarkable history in forming joint ventures with world-class companies serving the service and industrial sectors such as AXA Insurance (Gulf), Maersk, BASF, Johnson Arabia, Freightworks and others.