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Legendary sportswear brand Russell Athletic celebrates its return to the UK with the launch of a fun viral experience that lets consumers be the star of their own retro movies – the‘80s-izer’ site.
Created by Frank PR, the tongue in cheek microsite allows consumers to upload photos of themselves, friends, family or anyone else into the 80s-izer where they can star as a number of classic 80s characters in a series. The site also allows users to share the short films they’ve made on Twitter and Facebook.
Starring a roller skater, muscle beach body builder, break dancer, American footballer and a trio of aerobics instructors, the viral has been inspired by the return of the 80s in popular culture and Russell Athletic’s roots as a classic American college brand.
The viral is a celebration of an iconic decade - one synonymous with the rise of Russell Athletic in the UK and its legacy as one of America’s largest sports and athletic apparel producers. The site also showcases the Russell Athletic SS10 collection.
Founded in 1902, Russell Athletic (russellathletic.eu) is the original American sportswear brand. The Russell Athletic heritage began in Alabama, with just eight knitting and 12 sewing machines, plus a focus on developing quality fabric. From these humble origins, the brand has grown into one of America’s largest sports and athletics apparel producers. During its 107 year history, Russell Athletic has dressed American athletes across field, track and court - including stars of the Major League Baseball, the NBA and the AFL.
Contact:
For more information, contact Barbara or Michelle at Frank PR on russellathletic[.]frankpr.it.
Russell Athletic stockist T: +44 (0) 1923 475 663.
Frank PR produced the viral working with digital agency Neoco.
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tim[.]neoco.com 
