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Tamar, the leading UK natural search conversion agency, has launched a new website and natural search campaign for the Wells Sports Foundation, a sporting charity funded entirely by successful entrepreneur Barrie Wells, to assist UK 2012 athletes and support grass-roots sports projects in clubs and schools.
Tamar designed the website from the ground-up with the objective of promoting the Wells Sports Foundation, using natural search to raise awareness of the Foundation’s efforts to help young, ‘unknown’ athletes to receive funding and recognition. The campaign was delivered from brief to launch in one month.
The first focus of the foundation is supporting 2012 Olympic athletes such as world heptathlon champion Jessica Ennis, who is the Wells Sports Foundation's Patron, swimmer Anne Bochmann and triathlete Adam Bowden. They are just some of the 15 athletes from a variety of sports already sponsored by Barrie to help take them a step closer to winning medals in 2012 and beyond.
The Foundation is endorsed by UK Athletics, British Swimming, British Triathlon and Pentathlon GB, and its athletes will be visiting schools and sports clubs throughout the country to allow young people to engage with and be inspired by some of Britain's most accomplished and promising sporting talents.
Barrie Wells, founder of the Wells Sports Foundation, commented: “I have known the Tamar team for many years and continue to be impressed by the quality of their work and the stars on their team. This made Tamar the natural choice to work with on the Wells Sports Foundation, and their commitment and delivery of the site on time has been very impressive.”
Tanya Goodin, CEO at Tamar, added: “Like Barrie, we at Tamar are sports fanatics and are proud to be associated with such a philanthropic and exciting cause as the Wells Sports Foundation. We hope our expertise in natural search conversion design and build can help to engage with people across the country and broaden support for our 2012 athletes and young sports people of the future.”
About Tamar
Tamar (tamar.com) is widely regarded as the UK's leading natural search conversion agency, combining extensive expertise in natural search engine optimisation with conversion focused design to generate more online sales for businesses. This results-focussed delivery of campaigns is achieved through five complementary divisions: search, analytics, conversion design, technology and social media. Tamar’s approach is to use its 14 years of online expertise and experience and combine this with clients’ customer intelligence to maximise client revenues. Tamar specialises in working with major financial services, travel and retail brands. Its extensive, high-profile client base includes Direct Line, Arcadia and Saga. Tamar employs over 60 staff across three continents.
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