NewswireToday - /newswire/ - Mumbai, Maharashtra, India, 11/30/2009 - Catch the “Match” at a Cinemax near you. Cinemax, India’s premier multiplex chain having screens all over India has big plans for the IPL T20 Season 3 to start in March 2010 joining hands with UFO as a Founding Exhibition Partner.

Cinemax, India’s premier multiplex chain having screens all over India has big plans for the IPL T 20 Season 3 to start in March 2010. Cinemax has joined hands with UFO as a Founding Exhibition Partner for the display of the matches in the cinemas and as a Founding Exhibition Partner Cinemax will be offered preferred terms and benefits. UFO Moviez the world’s largest digital cinema network with more than 1700 digital screens across India has tied up with Entertainment and Sports Direct bring the excitement of Cricket to the Cinemas.

Entertainment and Sports Direct is engaged in marketing and promotion of premium sporting events all across the world has successfully bagged the IPL theatrical rights for exhibiting the IPL T20 matches in cinema houses.

Mr. Kapil Agarwal – Jt. Managing Director - UFO Moviez said “This is the beginning of a new era in cinema entertainment. IPL- T 20 in the theatres will give the viewers a never before seen stadium like immersive experience. Viewers sitting in cinema halls will feel the pulsating excitement of the cricket match happening hundred of miles away. Our USP would be that the matches shown in cinemas will be in high-definition format without advertisements during playtime. Cricket is typically a spectator sport watched in the company of friends and that is exactly what we aim to provide”.

Mr.Devang Sampat, Sr. Vice President Cinemax said “This is a moment of great rejoice for our patrons. We have always encouraged the Alternate-content and have been instrumental in offering the display of Cricket matches in the past as well. Our association with UFO is long standing and with IPL T 20 matches being shown in cinemas we will be furthering our vision statement of bringing the best in world class entertainment to the cinema going audiences. IPL T 20 will be unique experience for the viewers. We intend to recreate the carnival like magic of the stadium inside the cinema. The audience will have a feel as if they are watching cricket in stadium. We will ensure that the atmosphere is created and the thrill of field is brought to the theatres. We will offer special IPL merchandise, food bazaars, celebrity visits, etc. We feel that the high definition experience will be great draw and will be the ideal content for cinemas since during IPL time there are no major releases.”

This will be the first time a major multiplex chain will be exhibiting alternative content in cinemas across the country. Many cricket fans will now be able to experience the mega spectacle in their own towns in high definition without ads during playtime and in air conditioned comfort. It does not get better than this.

About UFO Moviez
UFO Moviez (ufomoviez.com), founded by the Valuable Group and jointly promoted in association with Apollo International Limited, is the largest chain of satellite based digital cinemas in the world with more than 1700 theatres across India. UFO Moviez beams digitally mastered high quality movie images through satellite directly to cinema halls facilitating wide release of any film without any additional cost in prints for content owners and unprecedented viewing pleasure to movie viewers alike and has till date screened more than 3.1 Million shows all over India. UFO has revolutionized the way films are distributed and exhibited in India through its pioneering technology and infra-structure, UFO MOVIEZ envisages a ‘FIRST DAY FIRST SHOW’ regime for film distributors and cinema owners across the country.

About Cinemax India Limited
Cinemax India Ltd. is an emerging family entertainment centre focused primarily on Exhibition and Gaming business with limited interests in mall development. Cinemax is one of the largest Exhibition theatre chains in India operating 28 properties with 90 screens and is the dominant player in Mumbai, which is home to the Hindi Film industry. Cinemax owns/ controls about 40 screens in Mumbai and Thane; also boasts being one of the largest owners of multiplex properties in India.

Cinemax believes that the ‘Cinemax’ brand is one of the most recognizable film exhibition brands in its areas of operations.
Cinemax is part of the Kanakia Group who has a track record of over 20 years in real estate development. The Kanakia Group has developed over 8 million sq. ft. of Residential and Commercial real estate.

For Further Information please call:
Charuhas Satam
UFO Moviez India Ltd
Corporate Affairs
C: 9820024299

Girish S. Wankhede
Cinemax
DGM-PR and Corp Comm
C: 9870180677.

Agency / Source: UFO Moviez India Ltd

Availability: All Regions (Including Int'l)

Traffic Booster: [/] Quick Newswire Today Visibility Checker

Distribution: [+] Free Press Release & Newswire Distribution Network. via PRZOOM - Newswire Today (NewswireToday.com)