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Former Google product manager, Art Leyzerovich, has joined innovative home wares etailer mydeco.com as Head of Site, replacing Nicky Drake who left the company last month.
Leyzerovich brings 13 years of web product management experience to the role; most recently a Senior Product Manager at Google, Art has an extensive career developing world-class ecommerce and consumer internet products at companies including eBay, Comcast, Bertelsmann and KPMG Consulting.
The main focus of the role at the home style and shopping website will be to define the strategic direction of the web property including functionality development and user experience. Leyzerovich will also work on ensuring the brand’s unique offerings in the areas of shopping, community and content are engaging and accessible, and growing the environment where friends, designers, experts, and retailers help consumers design and shop for their homes.
Art Leyzerovich said, “By thinking holistically about the home shopping experience, from search, advice, and taste validation to purchase and community feedback, mydeco has built the tools to provide the single, most powerful site to service the home wares market and the home shopper. I’m really looking forward to developing the best strategies, user experience, and valuable web services to help shape the site’s expansion and promote its unique position.”
David Kelly, mydeco CEO said, “We are delighted to have attracted Art Leyzerovich to mydeco. Since launching in 2008, the business has delivered a truly unique customer shopping experience and made a significant impact on the online homewares industry. The appointment of Art signifies our ambition to build upon our early success and create a truly sustainable business.
About mydeco.com
mydeco.com was founded by the management team behind lastminute.com, one of Europe’s most successful ever online businesses. mydeco brings together more than 5 million home ware products from over 2,000 retailers. From high-end to high street, mass market to niche, you will find what you are looking for on mydeco without trawling the high street.
Key website features include:
• Shopping: search the UK’s most comprehensive database of home products by price, style, discount, colour or dimensions.
• Design: build a virtual model of your home and decorate it from over 75,000 3D modelled pieces of furniture, furnishings and accessories all available to buy.
• Community: share creative ideas, tips and tricks with 80,000 members, ask questions, see other’s designs and show-off your designs.
• The blog: get the latest news from the interiors world; keep up-to-date on trends and industry developments.
• Buy the look: view hundreds of inspiring looks from well-known designers, celebrities and even famous hotels.
• Shop by style: from romantic to urban, find hundreds of stylish products in categorised by a range of styles.
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michelle[.]mydeco.com 
