NewswireToday - /newswire/ - Reston, VA, United States, 11/25/2009 - ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic retailing, today announced the ShopNBC.com Cellular Store, featuring mobile devices and service plans.

The new online destination at ShopNBC.com is powered by Simplexity, a leading online retailer of cell phones and home services. As part of the network’s ShopNBC Anywhere initiative, customers can shop via cable and satellite TV; online at ShopNBC.com, and streamed live at ShopNBC.TV/.

ShopNBC customers now have the ability to research and buy mobile devices, accessories and service plans through the ShopNBC.com Cellular Store. With over 400 items from the top wireless providers in the country, visitors can browse hundreds of wireless devices from LG, BlackBerry, Samsung and more by phone type, service provider, or rate plan as well as order accessories for mobile devices. Users can also upgrade their existing cell phones and service plans with ease.

“We are pleased to collaborate with Simplexity on this expanded web product initiative for our consumer electronics category,” said John Schrogie, Director of Housewares and Consumer Electronics of ShopNBC. “Through the ShopNBC.com Cellular Store, we are able to enhance our premium shopping experience for customers seeking the newest wireless brands and products.”

“We are excited to be selected by ShopNBC,” said Jeff Baskin, Senior Vice President of the Consumer Wireless Division of Simplexity. “They have earned a stellar reputation for being the premium lifestyle brand in the electronic retailing industry, and an authority and destination for consumer electronics. With our support, they can now include wireless products and services to their product assortment and further delight their loyal customers.”

For more information please visit wireless.shopnbc.com/.

About Simplexity
Simplexity (simplexity.com) is the leading online retailer of cell phones and wireless plans. Simplexity’s technology solutions include merchandising, procurement, customer service, billing, customer relationship marketing, order processing and cell phone activations for the largest carriers in the U.S. We operate private label websites for some of the largest names in retail using unrivaled, proprietary systems. Simplexity also operates the popular website Wirefly (wirefly.com), the leading one-stop cell phone and wireless plan comparison shopping site that has been awarded “Best of the Web” by Forbes magazine and “Best in Overall Customer Experience” by Keynote Systems.

Forward Looking Statement

Agency / Source: Simplexity, LLC

Availability: All Regions (Including Int'l)

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