NewswireToday - /newswire/ - Gurgaon, Haryana, India, 11/25/2009 - Drishti-Soft Solutions - a leading contact centre software provider participated in 2nd APPCAL & CCAM Expo 2009, Malaysia.

Drishti-Soft Solutions participated in 2nd APPCAL & CCAM Expo 2009 held at Sunway Resort Hotel in Kuala Lumpur, Malaysia from 4th to 6th November 2009. The event saw leading Contact Centre Professionals and industry experts from APAC present and discuss current and future trends of global Contact Center industry.

The exhibition hall hosted over 50 exhibition booths showcasing an array of Customer Relationship Management (CRM) and Contact Centre product and services offerings. Drishti along with its partner Microtel Technology showcased Ameyo - cutting edge Interaction Management and Contact Center solution. The much appreciated factor here was a live demo of a complete call center stimulation setup where the customer could actually experience the functionality of a contact center with an agent making as well as receiving live calls in their exhibit booth. This garnered the desired effect on potential customers for the hosting companies.

There was also a panel discussion with leaders from APAC call center associations and industry practitioners discussing the industry issues. Mr Sachin Bhatia, VP Business Development, Drishti-Soft was an invited speaker and he shared his ideas on trends in telemarketing with the Malaysia audience.

The burning question here was - "How the vendor market would be impacted by entry of new participating countries from APAC with low cost services and product propositions?" Mr. Bhatia responded by saying - "If Call Centers were only about making and taking calls in a cost effective manner, there would be tougher competition from Africa. One has to get closer to the clients and share risk and rewards in the business. Gain-Share models would define the landscape of outsourced services rather than pure client vendor relationships."

Other discussions outlined best practices in managing operations while improving the efficiency, quality and revenue of a contact centre. There was also a presentation by Mr. Sachin Bhatia elaborating the trends in telemarketing. The event culminated with CCAM Awards night on 6th. Local contact centers and individual as well as team performers in Malaysia adhering to best practices of the call center industry were honored.

About Microtel Technology
Microtel Technology is a professional communication solutions provider for call centers and related industries. Their product range includes headsets and interfaces, telephony, wireless communications as well as complete contact center suites.

About Drishti
Drishti-Soft Solutions Pvt. Ltd (drishti-soft.com) is a leading innovator of communications technologies for Call Centers and enterprises. Drishti's multi-award winning solutions provide increase in efficiency levels, reduction in operational costs, flexibility to grow, consistent user experience and a demonstrable ROI.

Agency / Source: Drishti-Soft Solutions

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