NewswireToday - /newswire/ -
Austin, TX, United States, 2009/11/20 - Laura Benold, formerly event director for the Clean Energy Venture Summit in Austin, Texas and marketing communications associate at the Austin Technology Incubator, has joined Mercom Capital Group as a public relations executive.
Mercom Capital Group, an Austin-based public relations, public affairs and market intelligence firm with a cleantech focus, is pleased to announce the newest member of its team, Laura Benold. Mercom has appointed Benold, former event director and marketing communications associate at the Austin Technology Incubator, as public relations executive to develop and manage communications programs for their public relations and public affairs clientele and to help support their growing communications division.
“At Mercom, we are always looking for exceptional talent and, after working with Laura on the Clean Energy Venture Summit, we quickly recognized her ability to implement and execute national programs with outstanding results. In addition to her marketing and communications expertise, she also brings substantial clean energy experience, a keen eye for detail, creativity and passion for cleantech, which aligns perfectly with our mission,” said Wendy Prabhu, president of Mercom Capital Group. “We are fortunate to have such a strong addition to the team.”
While at ATI, Benold delivered the record-breaking, third annual Clean Energy Venture Summit. She also directed operations for the Texas Wireless Summit and Wireless Seed Stage Forum, securing sponsorship from such organizations as IBM, AT&T, TXU Energy and Austin Energy. In addition to the symBIOsis Forum and Bioscience Open House, she also planned and executed all events for the CleanTX Foundation.
Before ATI, Benold developed the marketing communications division for Rogue Training Systems, an athlete training club in Austin, and its retail counterpart Rogue Equipment. She placed the two year old company on the competitive map with well-recognized competitors through brand management, relationships with relevant media and spokespeople for healthy living, and community outreach.
About Mercom Capital Group
Mercom Capital Group, LLC (mercomcapital.com) is a public relations, public affairs and market intelligence firm specializing in clean energy and healthcare technology. At Mercom, we help companies build powerful relationships with media, analysts, government decision-makers and local communities. We arm our clients with timely market intelligence to ensure their competitive position and overall success. Mercom Capital Group is located in Austin, Texas with offices in Bangalore, India. For more information about Mercom Capital Group or to receive a copy of Mercom’s popular market intelligence reports covering solar, smart grid and wind energy, visit our website.