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NewswireToday - /newswire/ -
Oakbrook Terrace, IL, United States, 11/19/2009 - Bob Schumacher will be at the Borders (Oak Brook, IL) November 24th signing copies of the recently published, Handbook of Global User Research (Morgan Kaufmann Publishers).
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Managing Director of User Centric, Robert Schumacher, will be at the Borders in Oak Brook on Tuesday, November 24, from 6-7pm signing the recently published Handbook of Global User Research. With insight from user experience professionals from more than twenty countries, the book is the first to focus on global user research.
User Research is global. Despite its pervasiveness, practitioners are not all well equiped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done diffrently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities, and finding test participants.
The Handbook of Global User Research follows a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional who works on global projects will need this book to do their job effectively.
The Editor, Dr. Robert Schumacher, speaks frequently on user experience and user research at national and international conferences, holds several patents, and has written dozens of professional and academic papers.
The Handbook of Global User Research is published by Morgan Kaufmann Publishers and will be available for purchase at the Borders event. Borders is located at 1500 16th Street, across from the Oak Brook Mall. More information about the Handbook can be found online.
For more information or questions about the book signing event, please call User Centric, Inc., 630.320.3900.
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pstoffregen[.]usercentric.com 
