The International Academy of the Visual Arts (IAVA) recently awarded Richardson-based is7, a Stratmark company, a 2009 Best in Show Davey Award for Marketing Effectiveness. Leading professionals from acclaimed media, advertising and marketing firms such as Wired, ADWEEK and HBO selected is7 from over 4,000 entries representing the best small firms, agencies and companies worldwide. Only 10 Davies were awarded.
The lauded campaign benefited CURE International, a nonprofit organization focused on the 100 million children in developing countries who can be cured completely from crippling orthopedic conditions, Hydrocephalus, Cleft Palate and spinal deformities. CURE has seen over 1 million patients and performed 70,000 life-transforming surgeries.
is7 created a donor-driven architecture for its award-winning “Sign a Cast” acquisition campaign, featured on their website and through viral and social networks, that compels individuals to add a message to a disabled child’s cast. In doing so, a partner provides funding for that cast for a child.
In addition to the 2009 Davey Award, is7’s record of online marketing and fundraising success has garnered a DMA Echo, an Addy and a Webby.
"It’s nice to be recognized for what we accomplish on our clients’ behalf, but the real satisfaction comes from knowing we contribute to the success of worthwhile causes worldwide,” says Amanda Wasson, Vice President of is7. “We have seen the online capabilities available to an organization evolve, but one essential element remains: when you engage your audience, evoke them to emotion and action, you can really make a difference in the world.”
is7 has a track record of success with virtually all of an organizations’ online needs, including viral acquisition, social media planning, foundational architecture for high-content sites and donor relations.
“This year’s competition saw an increasing diversified pool of entries and the high quality of work continues to push the limits of creative possibilities throughout the industry,” noted Linda Day, IAVA executive director. “Even in these tough economic times, we continue to see top notch, high quality work being submitted, which is a true testament to the dedication and capabilities of our entrants.”
is7 expressed appreciation for the award and gratefully accepted it on behalf of the thousands of children whose lives are transformed by the work that CURE International achieves every day.
is7 (is7.com), a Stratmark company, provides online solutions based on sophisticated strategy, information architecture, usability studies and award-winning design. Its founding leadership team has been active since the start of the Internet revolution and continues to stay at the leading edge of interactive marketing. ePuerta’s multicultural team provides Spanish-language interactive solutions for clients, providing not just translation, but true enculturation.
About The Davey Awards
The Davey Awards honors the “Davids” of creativity (iavisarts.org), the smaller agencies, companies, or organizations with annual billings or revenues below certain levels. Each year, The Davey Awards honors winners who derive their strength from big ideas, rather than big budgets.