NewswireToday - /newswire/ -
Draper, UT, United States, 2006/06/13 - Marketing Experiments Labs to offer additional openings for June 15 course on “split testing” after surpassing full enrollment for May certification series.
Marketing Experiments Labs, an online research laboratory, today announced it will begin its second Certified Online Testing Professional certification program on June 15, 2006. Marketing Experiments Lab has added 19 additional openings to the June 15 program after surpassing full enrollment for its first certification series in May.
“The overwhelming interest in the first series further supports our efforts to offer professional certification to help marketers master the fundamentals of online testing,” said Flint McGlaughlin, director of Marketing Experiments Labs. “By creating professional standards and determining the best practices in this fast-growing market, Marketing Experiments Labs is helping managers train their marketing staff members to increase online revenue based on real-world test results.”
According to post-event comments, participants in the May program were looking for the best way to run quick, efficient, money-saving micro tests on their companies’ Web sites. Participants included professionals from The Dallas Morning Star, Encyclopedia Britannica and T-Mobile, among others. The series uses participants’ existing Web pages to illustrate how to effectively design, run and analyze the results of a split test.
The course is taught by Flint McGlaughlin, the founder of Marketing Experiments Labs, Dr. David Reiley, an associate professor of economics at the University of Arizona and Dr. Paul Christ, director of the MBA program for Pennsylvania State. The seven required sessions are split between one live 90-minute session and six online sessions, which are available on demand online. After the sessions are completed, participants must pass an online exam to receive their certification as a “Split Testing” Professional.
The first live presentation of the second certification series will be June 15, 2006 at 4:00 p.m. (ET). The complete course, including the presentations, complete recordings, print materials, examination and certification costs $595.
About Marketing Experiments Labs
Marketing Experiments Labs is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing. Marketing Experiments Labs engages in primary and secondary research and publishes results in The Marketing Experiments Journal. To conduct relevant, practical experiments, Marketing Experiments Labs partners with clients such as the New York Times, Reuters News Service, and USA Health Care.