Introducing an advertising medium that is set to Revolutionize washrooms near YOU!
Derived from the Global love of sport, Wee-Goal offers an exciting medium of advertising, which captivates all those who use it. It can be enjoyed by both young and old and guarantees immense word of mouth exposure.
Thousands of dollars each year are literally flushed down the drain when advertisers focus too heavily on televised 'interval marketing'... Why?... because all the beer or fizzy pop within the general sports fan is bursting to find an exit - commence the stampede to the washroom!
Wee-Goal (wee-goal.com) is a urinal football game that allows an advertiser to place his/her print within the space of intense concentration...for up to 90 seconds per 'visit'. Human nature craves entertainment - Especially through innovative mediums - Wee-Goal ensures a tick in the box for both, and is why it's concept has been such a success.
It's designer Dan O'Kelly believes that "people talk about what's fun, very few advertising mediums engage a consumer. By ensuring interaction, a consumer is always more likely to enjoy and therefore remember what's in front of him or her - Wee-Goal most definitely achieves this."
Having achieved notable success within the European market, don't be too surprised to be enjoying a few games of urinal football very soon....
Release Date : 13/06/06
Location : London/Worldwide
Wee-Goal has featured heavily in the press already, including 'The Times' :
While our team of football reporters fly out to the excitement of Germany, I am sitting here in our Wapping offices staring at a football-shaped mug, 160 tea bags, a Thomas Cook Guide book of Germany, a very dodgy football phrase book - and get this, a football-pitch shaped filter device that fits in the bowl of mens' toilets.
Yes the PR World is flooding my desk-space and my inbox with desperate attempts to get their products mentioned in the pages of The Times. It is extraordinary the lengths companies will go to as they try and take advantage of World Cup 2006.
The above-mentioned toilet device is my favourite so far. I am sitting staring at it now shaking my head in amazement while keeping my eye on a limping John Terry in training on the TV here. It is called a Wee Goal (geddit) and also features a couple of goalposts with hanging footballs (presumably something to aim at). The packaging has the subtle slogan He Shoots He Scores. I am speechless.
Our chief football correspondent Matt Dickinson has just rung to talk about today's press conferences, which feature Sven Goran Eriksson, Paul Robinson and Gary Neville. Waynes Rooney will again be featuring high on the agenda with his scan tomorrow. Don't expect to read anything about the Wee Goal in Wednesday's Times though.