Wetpaint announced that MSN® will expand its Entertainment property by incorporating Wetpaint TV fan sites, which will provide MSN customers with the most vibrant fan-focused TV content available online. MSN adopted Wetpaint fan sites for nine popular TV programs, such as Dancing with the Stars, Mad Men, and NCIS, among others. Each adopted Wetpaint fan sites will feature show blogs, episode recaps, and character and actor guides. With a robust fan community on each site, the Wetpaint sites attract audiences who stay engaged with their favorite show even after the latest episode fades to black.
“Through our relationship with Wetpaint, MSN Entertainment enriches its content experience for fans that can’t get enough of their favorite TV shows,” said Adam Berliant, director, MSN Entertainment and Sports. “By harnessing the power of the Wetpaint community, MSN Entertainment can effectively cover popular TV shows by allowing the real experts, the fans, to create the experience.”
“TV fans on Wetpaint have an insatiable desire to delve into the intricacies and nuances of their favorite shows,” said Ben Elowitz, CEO, Wetpaint. “And when those fans dive deep on Wetpaint, they create volumes of high quality content that attracts other fans. It’s the virtuous circle of fandom in action and it has tremendous business value.”
Wetpaint (wetpaint.com) is a leading platform for creating passionate fan-based communities online, which generate rich, compelling low-cost content that attracts and engages audiences. Fans, through Wetpaint, are able to easily create pages of original content, join conversations, post new topics and threads to a discussion, upload photos and videos, and more. This generates a large, high quality content base that is constantly evolving and attracting an organic audience through search engine referrals