NewswireToday - /newswire/ - Turnersville, NJ, United States, 11/16/2009 - MyMarketingDept. Inc. announced a marketing tool online for small business to evaluate a marketing campaign before spending any money - SmartMarketingCampaign.com.

MyMarketingDept. Inc. announced a free marketing tool online at smartmarketingcampaign.com for small business to evaluate a marketing campaign before spending any money. This marketing tool claims to help small businesses from wasting money on unprofitable and ineffective marketing campaigns through better decision making.

Smartmarketingcampaign.com allows users to run unlimited "what if" scenarios by varying eight (8) assumptions about their marketing campaign. It then provides a report that allows the user to evaluate fourteen (14) different key marketing metrics to decide the whether the campaign analyzed is reasonable and profitable.

Before investing any money in a marketing campaign, small business users can get answers to questions like these.

• Will this marketing campaign generate a profit or even have a chance to break even?
• Which marketing program is the one that has the best opportunity to be profitable?
• How much ROI will this marketing program generate?

In announcing this new online marketing tool MyMarketingDept. Inc. President, Bob Hennessey explained, “we are happy to provide this free service to small business so that better decision making will lead to more profitable marketing campaigns.”

To use this marketing tool simply answer eight questions about your next marketing campaign and MyMarketingDept. Inc. will do the rest. They will compute fourteen benchmarks and provide a customized Smart Marketing Campaign Report analyzing the reasonableness and profit potential of the user’s campaign assumptions. This tool also allows users to analyze more than one marketing campaign to compare among them, the one that would be the most successful for their business.

The Smart Marketing Campaign Report provides the user with a professional set of marketing benchmarks to track the actual results of a campaign against the user’s original assumptions. The Report is also helpful in identifying the need for adjusting future marketing campaign strategy to continue to improve results.

Users can evaluate 14 different key marketing metrics to answer questions such as:

1. What is a reasonable sales goal for this marketing campaign?
2. Will this campaign generate sufficient profits to be worth the marketing investment?
3. What is the projected Return-on-Investment for this marketing program?
4. What are the total profit dollars generated by this marketing campaign?
5. What is the new customer acquisition cost in this program?
6. What is the new customer acquisition cost as a % of total sales?
7. What is the marketing cost per contact?
8. What is the number of new sales necessary to reach the sales goal?
9. Is this a reasonable sales closing percentage assumption?
10. How many sales presentations are necessary to reach the sales and profit goal assumption?
11. How many sales leads are necessary to obtain one sales presentation?
12. How many sales prospects are necessary to convert to sales leads?
13. What is the total number of suspects required and what is the cost to reach them?
14. How many suspects need contacting each day of the campaign?

Creative Marketing Associates of Pittsburgh, PA recently used the smartmarketingcampaign.com online marketing tool. Mr. John Berkman, President said, “It’s an easy to use and gave us a professional analysis and important insight into our marketing campaign decision making. In just one use, it saved us from wasting thousands of dollars. I highly recommend it to all my business associates.”

Agency / Source: MyMarketingDept, Inc.

Availability: All Metropolitan Area

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