Openet, a provider of Transactional Intelligence solutions for the world’s largest and most innovative service providers, today announced the launch of its eWallet solution. The eWallet solution enables multichannel operators to offer customers the ability to easily and conveniently buy content, services and goods across multiple devices. This allows providers to not only evolve business models that maximize customer relationships, but also create significant new revenue opportunities.
Demand for multi-screen content is drastically changing media and entertainment distribution. As the traditional boundaries among creators, packagers and distributors break down, new entrants are making headway against incumbent players. For a multichannel video operator, the billing relationship established with its subscribers is fundamental to surviving in this environment. However, the movement by competitors to introduce alternate payment methods threatens operator relationships and incites a battle for consumer spending, and ultimately, content distribution. As a result, the ability for multichannel operators to offer customers easy, quick and flexible ways to make purchases is crucial to protecting and maximizing the value of their billing relationships with customers.
Openet’s eWallet solution enables multichannel video operators to:
• Optimize the buying experience by allowing a variety of customized and secure payment methods to be automatically applied based on subscriber information (e.g., payment preferences, spending limits, credit controls), purchase history, pricing rules (e.g., discounts, promotion codes, taxes), operator policies and other parameters.
• Work with multiple internal and partner systems via a real-time transactional engine that facilitates authorization controls, secure payment methods and invoicing of customer purchases.
• Create commerce partnerships with third-party vendors that allow customers to seamlessly purchase products, content and services from multiple companies. With this ability, operators can offer the convenience of a simplified buying process regardless of the actual supplier or distributor.
“The advent of a multi-screen world offers tremendous opportunities along with daunting challenges. Both existing and new players are determining how they can participate in a rapidly evolving supply chain for entertainment and media content,” said Mike Manzo, CMO of Openet. “In this environment, giving customers the ability to buy content, products and services anytime, anywhere and on any device is key to maximizing existing subscriber relationships and playing a leading role in the value chain.”
Unlike other alternate payment solutions, Openet’s eWallet solution provides more flexible payment options, such as customized payment rules for each customer or the ability to pay with loyalty points; works with complex back-office systems of operators and external partners; and, supports commerce capabilities regardless of service platforms and device types, providing the visibility and performance of a network edge solution. As a result, support goes beyond online commerce to include T-commerce and mobile commerce—allowing customers to make purchases across multiple screens.
Openet (openet.com) is a leading worldwide provider of event processing and transaction management solutions. The Transactional Intelligence of the company’s solutions extracts increased value from diverse service provider networks, enabling rapid introduction of new services and reliable, cost-effective management of existing services. Openet is focused on delivering best-in-class network edge solutions and specialized engagement processes that create business value from network activity. A global company, Openet’s implementations include long-running engagements with the world’s leading service providers such as BT, Orange, AT&T and Verizon Wireless.
For further information: