NewswireToday - /newswire/ - Sydney, New South Wales, Australia, 11/13/2009 - "Track & Tap", the world's first customer tracking and loyalty system.

RAMP has developed “Track & Tap” a totally unique world’s first Customer Tracking and Loyalty System designed to track the arrival and movement of customers in a retail or hospitality environment via a credit card sized branded loyalty card that contains both a battery assisted passive UHF Gen 2 RFID tag in addition to a High Frequency 13.56MHz chip.

The extremely cost effective CS203 UHF RFID reader is strategically placed in the ceiling at entry and other locations within the premises. When a customer carrying a “Track & Tap” card passes within range of a reader the tag is read and the location of the customer is tracked. The read range is generally between 10m and 15m - even while the card is in a purse/wallet!

The “Track & Tap” system can be easily integrated into a 3rd party POS/CRM system or can operate stand alone with a browser based interface to generate reports or set up email / SMS alerts.

The 13.56MHz chip is used to earn and spend loyalty points. The staff member or customer simply has to tap the card on a desktop reader attached to the POS to accrue or use points based on the $ value of their transaction. Members can view their spending history and account details via the web.

RAMP (ramp.com.au) is a technology solutions integrator, exclusively focused on RFID integration and application development. RAMP will handle all your RFID system needs—from early concept development to full-scale system implementation and deployment.

Agency / Source: Ramp RFID Solutions

Availability: All Regions (Including Int'l)

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