NewswireToday - /newswire/ - Hong Kong, Central, Hong Kong, 11/10/2009 - A cutting-edge technology that integrates the marketing potential of mobile coupons and social media to influence the consumer reach of global brands and retail businesses.

Brands using social media to engage in conversation with consumers can now include a TMS tiny URL in a post which will link to a widget where consumers can “opt in” using their cell # to receive a mobile offer via a free message alert. The service is available in 160 countries.

“Actually we can see the migration of a majority of international and local brands to social media like Twitter or Facebook. They use those networks to engage with consumers and to provide news and promo to followers, “Dell Outlet” on Twitter with 1.5M followers is a good example and I think what drives those brands to social is of course the audience and the simplicity of the service which offers low cost connection to consumers, avoiding the need of web developers or ad agencies. With this service - Tiny URL widget - we are proposing to brand marketers, who use social media, to go one step ahead with the possibility to provide targeted mobile offers with a pull service, Spam free”, says Frederick Saurat, TheTMSway co-founder.

The service is accessible on TMSfactory (Create a new campaign using TMS express and the “Tiny URL widget” module) and offers to customize a widget linked to a tiny URL which can be posted on a social media. On the other hand, the service offers to associate mobile coupons (country localized) to this widget. This pull service will distribute the mobile offer to “opt in” consumers in targeted countries via a free SMS message alert.

“This service is a first taste of a new social platform about recommendation and good deals that we will release soon. This platform will offer brands a mother board to engage and manage conversation with consumers using the posts on social media”, adds Frederick Saurat.

About TheTMSway Ltd
TheTMSway is a Hong Kong based company who provides a platform to develop, monetize, and promote mobile business. Based on a new short code technology for real time interaction between Media and Mobile Internet, TheTMSway connects brands to consumers using the Mobile Medium as a “1 click” bridge to engage in conversation and deliver personal content (marketing or payment). In complement to its self service platform TMSfactory.com, “TheTMSway” provides premium services for Media and Ad agencies.

About TMSfactory.com
TMSfactory.com is a self-service mobile marketing platform that provides the tools needed to create mobile contents automatically optimized for all mobile OS, including Blackberry and iPhone. The platform enables also the customization of widgets (online and offline) for cross media distribution of mobile offers and for consumer’s real time interaction. The platform is also made of metric tools to analyze data and statistics from mobile campaigns in real time.

Agency / Source: TheTMSway

Availability: All Regions (Including Int'l)

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