Sarah will be responsible for the full range of marketing disciplines at RIAS, including direct marketing, brand and customer communications, brand development, customer segmentation and product development.
With over 20 years of marketing experience, spanning home shopping and health insurance, Sarah joins RIAS from Bupa, where she held the position of Chief Marketing Officer. As a key member of Bupa’s senior team, Sarah led the marketing activity for both B2B and B2C sectors, achieving annual operating plans, profit performance and change implementation to meet strategic objectives.
Janet Connor, Managing Director at RIAS comments: “We are delighted that Sarah is joining our leadership team at RIAS at such a crucial time in our exciting brand journey. We welcome her tremendous experience and proven track record in marketing leadership to propel us towards our goal of becoming the first choice financial services retailer for the over 50s.
Speaking about her new role, Sarah Howe said: “I am thrilled to be leading the next stage of development of the RIAS brand proposition at such an exciting time for the company. The exceptionally strong customer ethos and service culture is the first thing that strikes you when you join the organisation, a unique attribute that truly matters to the over 50s customer. Thriving on delivering first class service, value for money and the delivery of new and exciting propositions tailored to customer needs, the RIAS brand (rias.co.uk) is well placed to continue to grow market share amongst over 50s specialists. Marketing has the lead role in defining and delivering the next phase of development and I am looking forward to driving this forward.”
Previously to Bupa, Sarah worked in a variety of marketing positions for both Great Universal Stores and Grattan PLC over a 12 year period.