Precision Design Studios announces the successful re-launch of lucy activewear’s eCommerce website. Precision Design Studios in partnership with Fluid created a next generation shopping experience for lucy activewear. While bringing advances in product filtering and navigation, such as shopping by color, size, and price, the team also focused on enhancing the product information through seamless integrations with rich media, online reviews, and social networking.
lucy activewear (lucy.com) is a Portland, Oregon-based apparel company that designs and sells fashion forward performance apparel for athletic women. Launched in 2000, the lucy brand has grown from lucy.com, an online-only retailer, to a national bricks-and-mortar chain operating 64 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy is now a wholly owned subsidiary of VF Corporation.
About Precision Design Studios
Precision Design Studios (precisiondesignstudios.com) is a leading systems integrator of eCommerce solutions for Retailers and Manufacturers specializing on the Demandware platform. Bringing over 7 years of Demandware focused project management, architecture, storefront and integration implementation expertise, the team has successfully implemented complete end-to-end solutions, ranging from custom client legacy systems interfaces, to custom middleware orchestrations, and rich and robust storefronts leveraging the Demandware platform.