eToro, the fastest growing online financial trading platform has re-launched its website as part of its on-going digital development strategy to cater for increased traffic and the growing diversity of UK traders.
The improved site delivers an array of new features including an enhanced visual feel, increased informative content, an expanded range of available languages and significantly improved site navigation. The new site aims to provide a more dynamic client-focussed experience and make Foreign Exchange (Forex) trading even more accessible to new traders.
“The new eToro website supports the growing interest in online Foreign Exchange trading” said Jonathan Assia, CEO of eToro. “Where Forex trading was once largely confined to financial sector experts, we are now seeing a steady increase in clients, from all walks of life, taking control of their finances. The site re-launch represents our commitment to providing the resources to enable anyone to become a financial trader.”
The website re-launch coincides with eToros inaugural British Trading Challenge taking place from November 16 to December 1, 2009. The Challenge aims to demonstrate how the eToro software makes financial trading accessible to everyone with an interest, whatever their level of experience. The competition is based on eToro’s trading simulation software, requiring no transfer of real funds to participate. Competition details and terms and conditions can be found online on the eToro website
With more than 1.2M customers and 2,000 new unique customer downloads per day, eToro brings financial trading to life. A user-friendly platform and comprehensive toolboxes featuring instructional animations, e-tutorials, analytical tools and real time data feeds combine to facilitate financial trading for everyone from absolute beginner to expert trader.
eToro (etoro.com) uses a unique and creative approach to online investing that incorporates all of the essential tools for Forex and other financial markets trading coupled with a highly visual, simple and interactive user interface that actually educates its users from their first foreign currency trade until they reach the level of an expert. Unlike nearly every other online Forex trading platform that feature a traditional one-view filled with confusing charts and tables, the eToro Forex trading platform features six different "trading arenas" ranging from highly visual beginner to expert arenas.
eToro has also expanded its range of market news and expert analysis on its popular Forex news blog to include a Commodity Analysis section covering gold and silver trading which can be traded on the eToro platform. The new section, managed by eToro’s commodity trading experts, features trading ideas, general knowledge and reviews covering the price movements of gold and silver.
About the eToro platform and partner brokers
The unprecedented success of eToro’s innovative platform has led several of the world’s leading brokers to offer Forex brokerage services across the eToro platform. All financial transactions that occur across the platform are mode solely between the client and the broker. eToro’s partner brokers provide its clients with market liquidity place their trades and execute their trading orders. EToro collaborates exclusively with respected international brokers that offer our clients the best, most flexible, trading conditions around. eToro is licensed to offer its platform for traders in the USA through brokers that are licensed with the National Futures Association (NFA).