The total world dynamic publishing market's revenue was 330.7 million dollars in 2006. The market exhibited a compound annual growth rate (CAGR) of 20.4 percent, with a 15.6 percent revenue growth increase from 2005. Substantial growth will occur in both EMEA and Asia Pacific with CAGRs of 25.3 and 24.5 percent respectively. The United States and Latin America will also grow at a healthy compound annual growth rate of 15.4 percent.
The dynamic publishing market, which includes page layout and publishing platforms, creative publishing solutions and tools, and technical publishing solutions and tools, exhibits strong revenues and is poised for substantial growth. In 2006, revenue totals for the page layout and publishing platforms segment totaled $230 million, with a CAGR of 19.1 percent. The creative publishing solutions and tools segment will grow at a CAGR of 21.6 percent, measuring $24.5 million in 2006. The technical publishing solutions and tools segment totaled $76.2 million in 2006, and will grow at a 20.6 percent CAGR during the forecast period.
Frost & Sullivan defines dynamic publishing as a value chain of software products that enable the creation, repurposing and publication, and delivery of content across a variety of medium. Dynamic publishing can be provided as an on-premise client-sever model or hosted as software as a service (SaaS). Dynamic publishing plays an integral role in the shift towards organizational enterprise content management (ECM), integrating with software including marketing process optimization solutions (MPOS) and digital asset management (DAM). Dynamic publishing product suites enable the entire process of content acquisition and creation to final channel delivery. Input into dynamic publishing solutions includes PDF, XML, SGML, and HTML. Heavy reliance on DAM allows for access to neutral organizational content, which can be utilized for the creation of PDF, websites, product brochures, manuals, and technical publications.
"The market will continue to grow as decision-makers gain knowledge about dynamic publishing," explains Mukul Krishna, Global Director of the Digital Media practice at Frost & Sullivan. "Organizations will invest in solutions realizing synergies formed with related technologies in the digital media value chain, as well as seek reduced organizational expenditures and time-to-print reductions."
The nascent dynamic publishing market is quickly emerging, gaining interest horizontally across all markets and also gaining traction vertically across several industries, including automotive, energy, manufacturing, and healthcare. "The currently fragmented market will experience substantial consolidation as consumers gain knowledge about dynamic publishing solutions," adds Krishna.
Frost & Sullivan will be hosting a webinar on this topic, "The FDA Mandates XML: Maximize Your Investments through Dynamic Publishing," on Thursday, November 5, 2009 at 11:00 am ET. Besides Krishna of Frost & Sullivan, executives from Par Pharmaceutical, Pfizer, and Quark will serve as panelists on the webinar. To register for this complimentary event, please contact Jake Wengroff, 210.247.3806, jake.wengroff[.]frost.com.
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