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Saffron Increases Diageo’s Brand Through Profit - Saffron Interactive, one of Europe’s leading e-Learning, mobile and blended learning companies, is proud to announce the launch of the Brand Through Profit (BTP) bespoke e-Learning course at Diageo
Saffron Increases Diageo’s Brand Through Profit

 

NewswireToday - /newswire/ - London, United Kingdom, 2009/11/02 - Saffron Interactive, one of Europe’s leading e-Learning, mobile and blended learning companies, is proud to announce the launch of the Brand Through Profit (BTP) bespoke e-Learning course at Diageo.

   
 
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This is the first collaboration between Saffron and Diageo, the world’s leading premium drinks business and represents a great achievement for both organisations.

BTP is one of six work streams within the Diageo’s Making People’s Lives Easier (MAPLE) programme. Saffron worked closely with the Diageo team to develop an expert understanding of the challenging content and to develop bespoke animations to complement Diageo’s brand imagery.

The result is a course that makes the financial subject matter accessible and engaging for learners, raising awareness of BTP and eliminating any misconceptions. More importantly, the training enables Diageo’s finance community to follow the process more accurately, thereby making a very real impact on business performance.

Mark Gorvin, a project manager at Diageo, says that people who had previously struggled with the topic now understand what it is all about, thanks to the course developed by Saffron. He says ‘the initial feedback I have had from people and the Academy team is that it is one of our best’ and cites the high standards in design and accessibility as key achievements. It is intended that the course will now be used to teach external consultants, as well as Diageo employees, about the subject.

About Saffron Interactive
Saffron Interactive (saffroninteractive.com) is a leading UK based learning and training provider specialising in building bespoke online and mobile based learning solutions.

Our solutions are always focused on providing clear and measurable outcomes that help you to meet your business objectives. We believe that training should be fun, engaging, challenging and relevant but must also be aligned and measured against organisational objectives.

The people at Saffron are passionate about learning. If you are looking for improvements in performance and changes in behaviour. We’ll help you achieve those business benefits by focusing on the choices your people make every day. With Saffron’s bespoke e-learning, they’ll be making the right choices every time.

We’re not interested in adding to the mountain of dull ‘e-telling’ that often masquerades as e-learning. We want your people to be inspired, to be energised, to make the right choices and to take action. This is why we’re in business.

Our business is based on our belief that learning is natural, that a love of learning is normal, that real learning is passionate learning and the learning should - and can - be fun. We value questions above answers, creativity above fact regurgitation, individuality above uniformity and excellence above standardised performance.
However we evolve, you can rest assured that all our learning solutions embody these principles.

About Diageo
Diageo (diageo.com) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit drinkiq.com/.

 
 
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Saffron Increases Diageo’s Brand Through Profit

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Publisher Contact: Joanna Liem - SaffronInteractive.com 
+44(0)20 7092 8900 info[.]saffroninteractive.com
 
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IMPORTANT INFORMATION: Issuance, publication or distribution of this press release in certain jurisdictions could be subject to restrictions. The recipient of this press release is responsible for using this press release and the information herein in accordance with the applicable rules and regulations in the particular jurisdiction. This press release does not constitute an offer or an offering to acquire or subscribe for any Saffron Interactive securities in any jurisdiction including any other companies listed or named in this release.

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