These technologies will make the country one of the world's media leaders, if it can successfully harness the opportunities provided by the mobile channel.
New analysis from Frost & Sullivan (ITservices.frost.com), IP Convergence: The Implications for Traditional Media Companies, finds that the market earned revenues of $1.00 billion in 2006 and estimates this to reach over $6.00 billion in 2013.
If you are interested in more information about this study, then send an email to Patrick Cairns, Corporate Communications, at patrick.cairns[.]frost.com, with your full name, company name, title, telephone number, company email address, company website, city, state and country.
"Internet protocol (IP) convergence is compelling all media players to rethink their position in the market," says Frost & Sullivan Programme Manager Birgitta Cederstrom. "New market entrants will be prevalent and are likely to focus particularly on online and mobile media channels."
IP convergence has experienced a shift in emphasis from the traditional media such as print and broadcasting to the new media such as the Internet and mobile. With new participants entering the South African media market, traditional media companies are being impelled to reassess their strategies and reposition themselves.
However, the current global economic downturn has put advertising budgets under pressure. It is difficult for advertisers to determine the appropriate amount of investment for each media channel.
"The variety of media available to advertisers makes it difficult for them to determine which channels to utilise," explains Cederstrom. "Media companies are being forced to demonstrate to advertisers that they have the correct combination of channels to achieve the maximum exposure for clients."
Media participants should ensure that they are either specialised in their particular area of focus or are able to provide clients with an optimal combination of channels for their media requirements.
IP Convergence: The Implications for Traditional Media Companies is part of the IT Services & Applications Growth Partnership Services programme, which also includes research in the following markets: Broadband and Business Intelligence Tools Markets. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
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IP Convergence: The Implications for Traditional Media Companies / M21C