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NewswireToday - /newswire/ -
Strongsville, OH, United States, 10/26/2009 - PPG Industries’ (NYSE: PPG) automotive refinish business is teaming with renowned custom car builders West Coast Customs for the 2009 Specialty Equipment Market Association (SEMA) Show, Nov. 3-6 at the Las Vegas Convention Center.
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As part of its SEMA exhibit, West Coast Customs will display 20 of its most dramatic custom vehicles, all painted with PPG products. And for the third consecutive year, the highly-regarded custom car shop will present its popular “West Coast Customs Experience,” a series of live, master-level classes by industry leaders using the latest equipment. The Experience will occupy 5,000 square feet and include a full-size paint booth featuring Vibrance Collection custom finishes and Envirobase High Performance waterborne coatings by PPG.
“We are absolutely delighted to have PPG as part of our exhibit at SEMA,” said David Green, West Coast Customs director of marketing. “We recently switched to PPG and started spraying Envirobase HP, and we’re getting terrific results – great color, great finish, really stunning looks. West Coast Customs has established a reputation for cutting-edge style and design, and we use products that let us do our best work. That’s why we’ve partnered with PPG.”
Along with the painting sessions it will provide with PPG, the West Coast Customs Experience is offering show attendees classes on welding, fabrication, interior, mobile electronics, car wrapping and more.
West Coast Customs is known internationally for its custom car creations. Its client list includes Hollywood celebrities, foreign royalty and many of the world’s rich and famous. The company initially gained fame through the MTV show Pimp My Ride and currently has its own cable show, Street Customs, on TLC.
The SEMA Show is the world’s premier automotive specialty products event and is open only to members of the industry. More than 100,000 industry participants from more than 100 countries are expected to attend.
For more about the West Coast Customs Experience at SEMA, visit wccexperience.com. For more about West Coast Customs, visit westcoastcustoms.com. For more about PPG and Vibrance Collection and Envirobase HP coatings products, call 800-647-6050 or visit the PPG Automotive Refinish Website at ppgrefinish.com/.
About West Coast Customs
West Coast Customs is headquartered in Corona, Calif. The company’s state-of-the-art, 30,000 square-foot facility is the world’s premier custom car shop, with services ranging from performance upgrades and extraordinary design to fabrication, paint, interior, audio and video. This multimillion-dollar enterprise has served as the backdrop for the wildly popular MTV series Pimp My Ride and the most recent series Street Customs on TLC.
About PPG
Pittsburgh-based PPG (ppg.com) is a global supplier of paints, coatings, optical products, specialty materials, chemicals, glass and fiber glass. The company has more than 140 manufacturing facilities and equity affiliates and operates in more than 60 countries. Sales in 2008 were $15.8 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG).
Envirobase and Vibrance Collection are trademarks of PPG Industries.
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cfields[.]ppg.com 
