NewswireToday - /newswire/ - Miami, FL, United States, 10/20/2009 - STIR-Communications, a full-service advertising, marketing, and public relations firm, announced that it has been retained as agency of record by INGLOT Cosmetics, a Polish-based cosmetic company, to spearhead public relations initiatives in America.

STIR-Communications will provide strategic public relations and marketing counsel, and tailored media relations campaigns to effectively introduce INGLOT Cosmetics’ expansion into key markets throughout the United States. “After an extensive nationwide search, STIR-Communications’ background in product launches and focus on aligning business objectives with communication campaigns best suited our needs,” said Wojtek Inglot, founder of INGLOT Cosmetics. “STIR-Communications truly thinks out-of-the-box and provides innovative ideas to educate consumers about our products and business recommendations geared towards increasing sales.”

INGLOT Cosmetics recently opened its flagship store in North America; located at 1592 Broadway (between 47th Street and 48th Street) in New York City’s Times Square and is open daily from 11 a.m. to 12 a.m. The company plans to open additional shops throughout the United States in the coming months.

“We are very exciting to partner with INGLOT Cosmetics on the communications and marketing initiatives surrounding the introduction of the brand in the United States and announcement of new product offerings,” said Greg Salsburg, Founder and the Big STIR of STIR-Communications. “Representing an internationally recognized cosmetic company in the North America is truly a compliment to the scope of services and expertise our agency offers.”

In conjunction with the grand opening of the first North American store, INGLOT Cosmetics unveiled its newest revolutionary product, O2M, the world’s first breathable nail polish available in 46 vibrant colors. INGLOT Cosmetics utilized technology originally designed and implemented in breathable contact lenses to create an avant-garde nail polish that provides better oxygenation, increasing the health of nails and smoothness of polish.

INGLOT Cosmetics offers a rainbow of mesmerizing hues of lipsticks and gloss, shadows, blushes, cover-up, mascara and pencils. INGLOT also offers the "Freedom System," a collection of more than three billion color combinations, allowing individuals to assemble a palette of their own color preferences. This enables people to mix and match and customize to their make-up preferences, including palette sizes and shapes.

About INGLOT Cosmetics
INGLOT Cosmetics was established over 20 years ago by Wojtek Inglot, a young chemist at the time working in Research & Development for a pharmaceutical company. INGLOT Cosmetics was founded on the principles of combining the most advanced technology and highest quality materials to produce the world's most unique beauty products. The company's point of difference is the freedom and flexibility for individuals to mix and match their own color line from the huge collection of colors. At present, INGLOT has one of the most extensive color ranges of cosmetic collections in the world and works with the best makeup artists to bring the latest trends in colors, textures and form of cosmetics to the market. With several new significant projects being fine tuned in the labs at the moment, coming months will see the introduction of a number of new and innovative products. All INGLOT Cosmetics are produced in the European Union and over 95% of them in INGLOT's own state-of-the-art manufacturing facilities.

About STIR-Communications
STIR (stir-communications.com) is an award-wining full-service advertising, marketing and public relations firm that provides creative thinking, strategic planning and counsel, and tactical execution. For more information, call 305-614-1760.

Agency / Source: STIR-Communications

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