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Dubai Investment Properties (DIP), one of the leading real estate developers in UAE, today announced that Real Pilates has chosen to launch their first Mind and Body club in Dubai at Palm Strip Shopping Mall in Jumeirah. Real Pilates, which will be joining several other well-established names at Palm Strip Shopping Mall, will be the first company to introduce the world renowned contemporary approach and full range of equipment of Stott Pilates into the UAE.
“Pilates is an exercise system developed specifically to improve muscle tone, flexibility, balance and posture. Different from gym workouts, Pilates workouts are designed to allow your body to express itself freely, fluidly and naturally with full-range movements. Participation in Pilates in the Middle East has increased over the last few years. At Real Pilates, will offer a full range of classes: mat and equipment pilates in group, private and semi-private formats. We will also offer yoga classes in our dedicated Zen studio. But what makes us really unique is our passion for quality: quality of our people, quality of the environment and quality of life. All our instructors are fully certified and each comes with specialities that will allow us to provide unique classes such as yoga for children, pre-natal and post-natal pilates, or even special pilates programs proven to improve the swings of golfers. The studio has been designed to make it every guest’s garden of peace, a haven where you can find refuge from everyday life’s stress. Our mission is to improve your quality of life by helping your mind reconnect with your body. We plan to launch our first club at Palm Strip Shopping Mall in November this year,” says Reza Alavi, founder and managing director, Real Pilates.
“We chose Palm Strip Shopping Mall because of its great location, its blend of style and elegance, its relaxed ambiance, its ease of access and the availability of ample parking spaces, all of which make it an ideal place to unwind from all the stress that naturally comes along the vibrancy of Dubai. Our club will complement other existing outlets at the mall and we are confident the location will play an important role in our success,” Mr. Alavi adds.
Palm Strip Shopping Mall, since its launch in March 1999, has been the hot spot of the Jumeirah area. With its trendy Californian architectural style, carved terraces, beautiful green landscapes, branded shops, selected food outlets and open air cafes, the mall is a perfect blend of the style and sophistication of Beverly Hills and the traditions of the Arabian peninsula. Palm Strip Shopping Mall has been home to flagship stores of high profile well-established brands with Real Pilates being the latest addition to its world-class portfolio.
“Health and fitness are becoming increasingly important for people in the UAE. We are happy Real Pilates chose Palm Strip for their first club in Dubai as it will offer them serenity and a perfect ambience due to its proximity to the beach. Real Pilates will also add tremendous value to our existing tenant mix. We welcome them and extend our full support in helping them to establish their business in the region,” says Ms. Ani Vladi, Manager Marketing and Operations at DIP (dipllc.ae).
Real Pilates club, which will feature two dedicated state-of-the-art Pilates and Yoga studios, a nutritional juice bar and staffed by fully certified instructors will open its doors in November 2009.
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